4 Hidden Secrets For Boosting Your Traffic In 2020

4 Hidden Secrets For Boosting Your Traffic In 2020

“Man, that’s
a lot of traffic.”

While this
phrase is generally the last thing you want to hear (especially when you’re
heading out of the office to go home), it is actually music to a marketer’s
ears.

Increasing online traffic is often one of the top priorities and goals for most marketing teams – as a higher number of website visitors usually equates to more opportunities for sales.

And yet, increasing traffic remains a top marketing challenge year after year.

Top Marketng Challenges for boosting your traffic

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If you take a
quick Google search, you will see that there are plenty of marketers who claim
to spill the secrets on growing traffic numbers. But if these pieces of advice
were all true, wouldn’t every marketer have mastered this piece of the sales
puzzle by now?

The truth is
that there is no one secret to generating traffic. Instead, there are multiple
ingredients to the recipe – and some parts are more important than others.

Let’s dive into the marketing strategies that can actually have a significant impact on your website traffic numbers.

#1. Optimizing GMB Accounts

Your Google My Business (GMB) account may drive in far more online traffic than you think. According to BrightLocal, most companies receive over 1,000 views directly from their GMB links. Furthermore, 84% of this traffic comes from discovery searches – with only 16% from direct queries.

Average Monthly Direct and Discovery Searches in Optimizing FMB Accounts for boosting your traffic

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An updated GMB account that has information like
location, hours of operation, specific business offerings, and images also
makes it much easier for Google’s algorithm to collect data that can be used to
provide better search results.

Therefore, by refreshing your GMB account frequently and ensuring its accuracy, you can send stronger signals to Google and (potentially) get a higher ranking. In fact, research from Moz found that over 25% of the local ranking factors for Google come directly from GMB – including proximity, categories, and keywords in the business title.

Elite Strategies
conducted a case study to measure the impact that an updated GMB account had on
traffic.

Case Study to Measure GMB Account Traffic for boosting your traffic

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After just 30 days, their traffic grew by 68% by simply updating the content on their account.

#2. Publish reviews on multiple sites

All marketers know the importance of reviews for building trust with new customers. But it can be an amazing SEO hack, too.

BrightLocal’s latest report states that 86% of consumers actively search for reviews before making a purchase. Customers also preferred to buy from a business that had at least 40 published reviews.

Publish Reviews in Multiple Site for boosting your traffic

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Furthermore, Moz’s previously mentioned report found that
15% of ranking signals came from reviews. This means that the more reviews you
have published online, the higher chances you have of ranking and driving in
more traffic.

Since buyers are actively looking for customer reviews,
be sure to publish them on other trustworthy sites instead of just your own
website to build up more links and drive in traffic.

For instance, jewelry retailer Laguna Pearl partnered with Google-licensed review sites, like Trustpilot, to increase the velocity and diversity of their customer reviews. This resulted in a 38% increase in CTRs from advertisements and organic traffic – since publishing reviews helped them to increase their rankings.

#3. Optimize content for rich snippets

Most question-based queries bring up a featured snippet
as a result – and 70.2% of the links from
this snippet are clicked on. This means that optimizing your content to be
featured in these snippets is a surefire way to drive in traffic.

Additionally, voice-activated devices – like Alexa and
Google Home – rely on these snippets to provide instant answers. Since voice
search is steadily increasing, this is yet another reason to create content
that is designed for featured snippets.

One of the best ways to do this is to incorporate
“snippet bait” into your content. This is often a paragraph at the beginning of
a content piece that provides a summary or answers a question.

Optimize Content for Rich Snippets for boosting your traffic

You will need to do some thorough keyword research and
target long-tail searches that are related to your industry. Also, organize
your content so that Google can easily find featured snippets by including
subheadings, lists, and tables.

#4. Get involved in forums

The more backlinks and mentions your website has, the
greater your chances are of a higher ranking – which can equate to more
traffic.

These also give your site more chances to drive in
visitors from additional sites outside of the Google SERPs. For this reason,
many companies periodically submit written articles to popular industry blogs.

While this is certainly a solid SEO strategy, there is also evidence that participating in forum sites can be helpful for generating traffic, too. By engaging in relevant online communities, sharing insight, and including links to your website, you can start to target niche audiences that will be interested in your company.

Ahrefs’ marketing team used this tactic by answering questions on Quora, which is a popular forum site similar to Reddit, HARO Answers, and Yahoo Answers.

They specifically targeted questions that were related to
their bread and butter (in this case, SEO and digital marketing) and built up a
reputation as a trusted resource. This resulted in consistent traffic driven in
through Quora, much of which converted into customers.

Get Involve in Forums like Ahref's Martketing Team Tactic for boosting your traffic

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Conclusion

There are plenty of tricks of the trade when it comes to driving in more traffic – but these strategies have truly been proven to work. The key here (as always) is to understand what your customers want and provide it for them, whether this is business information, customer reviews, or answers to their most pressing questions.

That is the real secret to driving converting customers to your website.

Guest author: Manish Dudharejia is the President and Founder of E2M Solutions Inc, a San Diego Based Digital Agency that specializes in Website Design & Development and eCommerce SEO. With over 10 years of experience in the Technology and Digital Marketing industry, Manish is passionate about helping online businesses to take their branding to the next level.

The post 4 Hidden Secrets For Boosting Your Traffic In 2020 appeared first on Jeffbullas's Blog.

10 Cheap Social Media Marketing Tactics That Work

Are you ready to take your social media marketing tactic to the next level?

Social media and business are inseparable.

That is the reality that we live in today. 

To be accurate, it is social media marketing that is indispensable to businesses and their success both online and offline. There are now around 3.2 billion social media users all over the world. That number represents more than 42% of the global population! And get thisthat figure will only get bigger.

Facebook is at the forefront of this “revolution,” being the most widely used social media platform.

Make no mistake, though, that other platforms like Twitter and Instagram have an impact on business as well. If you are a small business or a startup with a smaller budget, you want to make the most of your social media marketing tactic.

social media marketing tactics

You want to make every single dollar count and work for you. 

However, it’s vital for you to choose the right social media platforms to use. Note that, each one of these social media networks has a unique set of audience that you can market to. 

For instance, if you’re targeting 40 years old and above professionals, Pinterest might not work out for you. On the other hand, you will not be able to reach Gen Z market if you are posting on LinkedIn. It just doesn’t work that way.

So without further ado, here are 10 cheap social media marketing tactic that actually work:

  1. Start with Quality Content

social media marketing tactics

You cannot go wrong if you choose to go this route. We know how important quality content is for any online marketing effort. The same is true for social media marketing tactic. Consider it one of the building blocks of a sound and effective online marketing campaign.

Make sure that you have great content on your blog and website on a consistent basis. You can share content from your blog and so forth onto your social media platforms! This helps you re-purpose your content to get more out of it. It also stretches the reach of how many people are seeing your content, making it more valuable and effective towards acquiring leads and sales!

Several options are available as far as your choice of content is concerned. Here are a few:

  • Create tips in which you dispense expert opinion within your industry.
  • Best practices and strategies can be added to the list of tips you come up with.
  • Lists, particularly top 10 lists, are also a great choice when coming up with written content.
  1. Use Videos

Another great addition to your cheap but effective social media marketing tactic is video content. It is a really good choice if you do choose to go with it. Tons of other businesses that are using videos have proven that it is effective and that people want this type of content.

In fact, three out of every four businesses that use video content said it helped them increase their sales. A number that high can only be considered conclusive. We’re able to include videos on our cheap social media marketing tactic list because your videos do not need to be a high-end production or commercial to be effective.

So what types of videos would be appropriate for this purpose?

We usually recommend videos that highlight your products or services. In that sense, instructional, educational or how-to videos can be perfect. Your audience will automatically be interested in them, and then they can learn from them too. Not a bad combination at all.

Teach them or tell them a story. The story should be about your brand, of course.

Tell the story of how your brand started out, the struggles, and the challenges that were needed to be overcome.

Videos outperform static images 9 times out of 10 on social media in terms of engagement, clicks and more. Definitely factor videos into your social media marketing tactic!

  1. Use Email Marketing

social media marketing tactics

You might be surprised with this one since this blog is about social media marketing tactic, but email marketing is still valid here! Indeed, valid enough to be included among your cheap social media marketing tactic that works.

Did you know that nearly 90% of digital marketers believe email marketing to be effective in closing leads or sales?

There are a couple of ways you can leverage email marketing in your social media marketing tactic. If you already have an existing email list, use it! Send out newsletters and let them know how and where to follow you on social media. 

Vice versa, you can use content from your social media platforms to send out to your email marketing list. An example of this would be to highlight customer reposts from your social media in your emails. Use posts where your customers have tagged you in their photos, and encourage more users to do the same by giving them a shout-out in your email blasts!

This is particularly effective if you have a younger target audience.

If you’re conducting Facebook ads, you can also upload your customer email list into your Facebook Ads Manager to either retarget them or make a lookalike audience out of them! This usually helps you obtain sales or leads at a lower cost per result (getting you more bang for your buck!).

Another tip is that this strategy calls for patience. It will not look and feel good for you to send too many emails to customers right away.

The best course will be to build it up through time and earn people’s trust with useful content. When they are ready, then that is the time for them to become actual customers by buying your products or services.

  1. Focus on Facebook

social media marketing tactics

We cannot talk about social media marketing without talking about Facebook.

How can we not when Facebook is the biggest social media channel in the world, with more than 2 billion active monthly users. Nearly 60% of consumers are influenced by social media in their shopping decisions. Facebook represents 44% of that.

So why not take full advantage of it as one of the cheap social media marketing tactic at your disposal?

There are two options available to you if you want to use Facebook as one of your cheap social media marketing tactic: First is through organic or unpaid advertising.

Second is by going with a paid advertising method. If you are challenged budget-wise, then it makes sense for you to go with the organic advertising option.

However, you also need to note the fact that unpaid advertising will only afford you a limited reach. Now if you want a paid option that is still cost-effective in the long run, then you better run a Facebook ads campaign.

  1. Send a Personalized Message

Everybody loves to get a personalized message. And if you are a business owner, then you need to take advantage of that. Customers today favor those whom they feel to be authentic and to keep things real. By sending personalized messages to them, you get an instant connection, which they love.

If your brand can make this connection, then it will set you apart from competitors who aren’t doing this with their customers. So you need to make a point to add this to your list of tactics.

To do this, start creating ads that are infused with personalized content. You can do this organically or through the use of different advertising options with social media.

Just a few of Facebook’s personalized targeting options include targeting people by birthdays, relationship status (hello business owners in the wedding industry!), age, gender and more. Using these options allows you to create very targeted and personalized messages since you’re able to target them on a detailed level like that.

  1. Live Streaming

We have already talked about using video content. You might think that this is something similar, and it is. Live streaming is still video content after all. But beyond that similarity, it is a whole different animal.

So many options are open to you as far as social media platforms for live streaming is concerned. You can live stream on Facebook, YouTube, Instagram, and so many other channels. This is one of the best types of cheap social media marketing tactic because it has several advantages.

First of all, you are live, so your audience has an opportunity to interact with you in real time. You have a chance to tell them about your brand as they watch your presentation. Make it seem interesting for them right there and then.

On a more personal level, your audience will be able to see your personality. There is a great chance for you to connect and relate to them, setting you apart from competitors. This connection and relatability will bode well for your business.

The more they relate to you, the more they will trust you and your brand.

Therefore, if they are faced with a choice between you and a competitor, they are more likely to purchase from you. It can all lead to better business and increased sales and revenue.

  1. Try Online Reviews

Try to include online reviews among your cheap social media marketing tactic. See if it works for you because many customers look to these reviews for help.

And why wouldn’t they?

Online reviews offer a fast, unbiased and reliable information before customers decide on purchasing a product or service. With the way people rely on them, you will be missing out if you choose not to use it. They trust these reviews so much that it can make or break brands.

There is one thing that you need to make sure of though. And that is to get good and positive reviews from your customers. The more positive reviews you get, the more popular you become in your industry. And the more popular you get, the more sales for your products.

Now, how to get those positive reviews?

A guaranteed way of getting them is to simply ask some of your top regular customers to write them for you. To add to that, you can start offering incentives to customers for them to give you the positive reviews that you want. A good example of the incentives you can give is a simple discount. It might be simple, but it will be attractive to customers.

  1. Get Help from Influencers

In this day and age, influencers have become a pretty big deal. Once you do decide to use them, you can expect results. You can at least rely on them to spread the word about your brand and make people notice.

Influencer marketing has become one of the top marketing tools used by businesses, particularly within the ecommerce industry. Potential customers will not just take notice but really become interested.

Why? For the simple reason that influencers are usually well-known personalities who are followed by a lot of people on social media. Celebrities, social media stars, and famous bloggers are some of the usual top influencers. Each of them has a loyal following, which is why they are so influential in the first place.

If influencers are posting about your brand and product, sharing how much they love it, they are basically encouraging their followers to buy it too (and most of them do!).

  1. Create Infographics

social media marketing tactics

Good old facts and numbers might be great, but they can also be dull and uninteresting.

The solution? Use infographics as they are both eye-catching and informative. Your only real challenge will be about choosing whether to do it yourself or hire a designer to create it for you. By hiring a designer to create your infographics, you are getting the services of a professional. 

Either way, infographics allow you to exercise your creativity. You will be able to create the kind of infographics that fits into what you want to show. They also help you save on costs in that you’re killing two birds with one stone: educating your target audience with the information you want on the graphic while attracting them to your brand with the visuals.

It’s a fairly effective as one of the cheap social media marketing tactic!

  1. Reuse Your Old Posts

For quick, cheap social media content, you can use your old blog posts. This is an excellent addition to your cheap social media marketing tactic. Just think about this: not everyone got to see your old posts the first time. So if you reuse them, there is a great chance that a whole new audience will discover them.

Here is an idea: a collection of your old blog posts will make for a nice new e-book. That is an entirely new way for old content to be presented to your audience.

You can also turn some of your old video content into an all-new series of tutorials. There are plenty of possibilities for old posts and content that you can include in your social media marketing tactic.

Conclusion

You see, you do not need to prepare a fortune to have an effective social media marketing campaign.

The key to carrying out a successful campaign is to know cheap alternatives that work just as well if not better than the more costly tactics.

Cheap social media marketing tactic is one of the best examples of this. And if you want to try social media marketing for your brand, then chat with us now so we can start growing your brand in social media!

Once you know what works, it is just a matter of time before you start seeing results.

The post 10 Cheap Social Media Marketing Tactics That Work appeared first on Digital Marketing Blog.

4 Ways to Upgrade Your Boring Content Marketing in 2020

Content marketing is getting very competitive as more and more businesses are implementing it. People publish around 70 million blog posts a month and the spend on content marketing is always increasing.

Shares and referrals from social networks have been decreasing too as networks are doing their best to keep users on their networks instead of directing traffic to websites.

decrease in social media shares to upgrade content

The rise in competition, coupled with the restrictions placed by social networks is making content marketing harder.

This is why if you want to continue generating traffic, leads, and sales from your content marketing efforts, creating the same old boring content won’t do. You need to try harder and create more entertaining and educative content that stands out and convinces readers to return for more.

So, to help you outdo the competition, I have created this list of 4 tactics to upgrade content…

#1. Create interactive content

One way to upgrade content is by creating interactive content that gets your readers more involved. When you get your readers to invest effort into your content early on, they will want a return for their time, hence, they will dig in more and more.

Interactive content can also help you
categorize everything. This can make it easier for your readers to find the
exact answers they are looking for.

So, create interactive content that gets your readers to do something in order to gain access to the content. You don’t have to create new content for this. You can just take your most popular lead magnets and blog posts and convert them into something more interactive.

For a good example of interactive content, you should check out this Warranty Map. The content on this page isn’t only visual, but also interactive.

create interactive content to upgrade content

People can look at this map/blueprint to
see the items that are located in the different areas of the house. They can
also click on each of the items to get details like the types of warranty plans
you can get for each item and how much it will cost.

Create content that gets readers involved to upgrade content

This can be a very interactive and
pleasurable experience for visitors.

So, take a look at your content marketing data and figure out which content is already performing well. Then upgrade it into visual and interactive content that gets your readers to take part.

But before you go about with this you should make sure you use a good quality hosting service for your website. Image heavy content like the above can take a while to load. So, if your hosting service isn’t up to the mark, your site will load slowly which can reduce both the conversion rate and the search engine ranking (as loading time is a ranking factor).

#2. Help readers find more useful lead magnets with quizzes

Lead magnets have become a common part of content marketing as people now understand the importance of generating email leads. This has led to blog visitors signing up for a lot of newsletters. It has also resulted in them getting inundated with hundreds of emails every single day.

So, just creating a lead magnet like
everyone else won’t do. You need to create a better lead magnet than all your
competitors out there and make a solid first impression and then send out more quality
content in your emails to keep open and click rates high.

An example of a site that makes a powerful first impression with its lead magnets is Ramit Sethi’s I Will Teach You to Be Rich. When you visit Ramit’s website, instead of asking you to download a lead magnet they ask you to take part in a quiz.

Use quizzes in your content marketing to upgrade content

When you take part in the quiz, they gather
information such as your work status (freelance or employed), future career
plans, etc. And once you finish taking part, they ask you to sign up for a
report and a lead magnet that was generated based on your answers.

suggest better lead magnets to upgarde content

Most websites don’t do anything even close to this, so this helps Ramit stand out from all the competitors out there. It will help him deliver a unique lead magnet that people will be itching to read.

It helps him make a powerful first impression with it and he can continue nurturing the leads with high-quality relevant content. As the data obtained from the quiz will help him learn more about his audience. This will keep open and click rates high and unsubscriptions low.

So, like Ramit, do something extra that gets users to interact with your content early on in the funnel. And then use the data to boost your content marketing.

#3. Upgrade blog posts with infographics

Blog posts are the most popular form of content. A lot of people create them. As mentioned, around 70 million blog posts are published every month. Content marketers prefer publishing more blog posts because they are easy to create and most of the high ranking content on search engines is blog posts.

This is because pages with around 2,000 words rank higher in search engines and it is easy to create blog posts of this length when compared to other types of content.

longer content ranks higher for upgrade content

But writing a long blog post alone will not automatically boost your SEO rankings. Along with the content on the page, you also need to build backlinks. This can be a lot of work as not everyone will want to link to a regular post. This is why you should accompany your posts with infographics.

People love reading infographics. They get
shared a lot and they also attract more backlinks. This results in a lot of
initial traffic from the social media shares and the referrals from the links,
but not long term search traffic as there is very little written content on the
infographic’s page. Most people only accompany their infographics with a short
introduction and conclusion.

This is why if you write long-form posts and then summarize the contents in an infographic placed on the same post, you will generate both short term traffic from social media and long term traffic from search engines.

The links and the long-form content will help you climb up the rankings.

I have had great results by accompanying long-form content with infographics. An example is this post I wrote on How to Become a Social Media Manager.

Accompany Blog Posts with Infographics to upgrade content

I wrote a post that is around 5,000 words, and I summarized the content in an infographic. This made it easy for me to attract backlinks and shares and get the post to perform well on search.

You can promote the infographic by using the guestographic technique. It is a combination of guest posting and infographic outreach. This is where you reach out to bloggers and ask them to publish your infographic. You also let them know that you will write the accompanying text for the infographic. This makes their job easy. So, many people will publish it and link back to the infographic.

#4. Run a contest

As mentioned, popular lead generation methods are getting even more common. Therefore, a fun and engaging alternate method you can use to generate leads is by running a contest. You can create a simple contest by giving away one of your products or one from another company (that your audience wants) and then ask people to sign up via email to take part in the contest.

You can also inform people that you will inform them who won via email. This will get them to look forward to the email where you announce the winner. This can boost the open rates of the first few emails you send. After that, if you continue sharing quality content in your emails you will keep the opens, clicks, and sales you generate from your emails high.

For some inspiration on running powerful contests check out this case study from Little Secrets. They grew their list by 56% in 7 days, achieved email open rates of 80% and got a 27X ROI.

create engaging contests to upgrade content

They set up their contest with Kingsumo Giveaways which incentivizes participants for taking extra steps like sharing the contest with their followers. This can make the contest more engaging and get more participants.

Conclusion

Content marketing is becoming very competitive. More and more businesses are implementing it every day. This is why if you want to continue generating the same results you generate today, you need to make some changes and plan for the future.

So, implement the 4 tactics I have shared above to upgrade your boring content and continue generating more shares, leads, traffic, and sales.

Guest author: Mitt Ray is the founder of Social Marketing Writing, where you can download 100 Free Social Media Background Images.

The post 4 Ways to Upgrade Your Boring Content Marketing in 2020 appeared first on Jeffbullas's Blog.

10 Creative Website Marketing Strategies for Entrepreneurs

10 Creative Website Marketing Strategies for Entrepreneurs

Sometimes online marketing can feel like a race to reach the most number of customers. That is how businesses view the constant struggle to beat the competition, with the ultimate goal of selling their products and providing their services.

So what do entrepreneurs do?

They utilize the best tool available to them right now in this day and age of digital media and instant gratification.

That tool? Why, their websites, of course. Through their websites, they can increase their online presence, and by doing that, they can get more traffic.

In other words, the solution is website marketing.

Using creative website marketing strategies helps promote your website and increase its traffic. No one is going to question the fact that it is a good strategy. With most (if not all) businesses going online, no one wants to be left behind.

The good news is there are effective methods that work to help increase your website traffic and sales.

We’re taking it a step further today and sharing more creative strategies that you may not have thought of or implemented yet!

So, check out these 10 creative website marketing strategies for entrepreneurs.

  1. SEO Is Your Friend

creative website marketing strategies

Sure, there are those who might not view using SEO as something that is actually creative. But in reality, SEO is one of the most creative website marketing strategies there is. Contrary to what many expect, the use of search engine optimization for a website is not really a given. The truth is that most small businesses with their own websites will not readily use SEO.

The reason is because of business owners’ general lack of awareness of SEO and what it does.

SEO can work wonders for any website. It makes it much easier for users who are potential customers to find your website. That also makes finding your products and services easier and faster.

A strong SEO strategy is a guarantee to an increase in traffic, and that is going to happen by making sure that the website appears high in the search results. If a user searches for your product or service using Google, the ideal result is for your website to be in the top three results.

There are 200+ ways to optimize your site and help you rank for a keyword with SEO, but overall the end goal is for your website to pop up in the initial search engine results for relevant keywords. The point is to make it easier for people to find your website, right? SEO excels in that particular aspect.

But one thing to keep in mind is that you can’t expect instant results. There is a process involved in SEO, and you need to be patient to get the results you want.

First, learn the basics and know how you can measure your progress. Find out which of your keywords are bringing the most traffic.

Last, get to know your target audience and customers by doing proper research on them. Which keywords are they responding to?

Which keywords are bringing you closed leads and sales, not just traffic?

  1. Create a Useful Online Tool

One of the chief aims of a good marketer is to get the contact information of prospects. But you want to get it from them voluntarily.

That’s the ideal and right way to do it. There can be backlash in many areas of your marketing strategies if you purchase an email list of people who did not willingly give you their information.

So why not create an online tool that is useful and serves as your way of getting people’s contact information? The trick is in creating a tool that has real benefits for people and something that will interest them.

In marketing, a lot of people refer to this tool as a lead magnet. Lead magnets are basically a “freebie” that would be of value to your target market. They just have to submit their name, email and whatever other information you ask for to get it. A lead magnet could include an ebook, a how-to, a coupon code, a guide, a video etc. The list goes on.

creative website marketing strategies

This is one of the creative website marketing strategies that set your website up for success in capturing leads directly through your site.

  1. Join Facebook Groups

creative website marketing strategies

You want to reach and connect to your audience. But to do that, you need to find them first.

Where might they be? Where do potential customers usually hang out online?

Facebook, of course. Or in Facebook groups, to be specific. The great thing about Facebook groups is that there is one for almost every topic you can think of. All you need to do is to join one or several, depending on what you are looking for.

Once you are part of a group, you can look at the discussions that other members have. You get to learn what people are interested in and what they are talking about. Little by little, you get to understand your target audience. When the situation is right, you might even get to join the discussion. An example is when a member posts a question that you can answer.

creative website marketing strategies

You not only answer the question but also get to promote your website. Simply direct them to it for further answers and enlightenment. If those groups or forums are among the top results in Google, then that translates to increased traffic for your website. Simple, but one of the more creative website marketing strategies for entrepreneurs.

  1. Add Interactive Content to Set You Apart

You want to spark people’s interest and get them talking about your website. That should be one of your main goals when planning creative website marketing strategies.

Why not add some interactive content to your website to set it apart? You add to your creative website marketing strategies while also connecting with your audience. You have several options to choose from as far as the kind of interactive content that you put in your website. It can be a video, an infographic, or even images.

creative website marketing strategies

What’s important is that you choose a type of content that is fun for the users and your specific target market. When the users start having fun with your content, the greater the chances that they are going to share it. More people are going to visit and experience your website, which will lead to more conversions.

Just make sure that your website features robust calls to action and is optimized for conversions. That’s your way of preparing your website for the heightened interest and eventual returns.

  1. Create Great Website Content

You were probably expecting to see this here sooner or later. Well, here it is. Creating great website content is indeed one of the best creative website marketing strategies for entrepreneurs.

How could it not be when great content is one of the pillars of a great website. And the same goes for website marketing. Great care should be made when creating website content, especially when it comes to the written content.

creative website marketing strategies

To be honest, only a few websites have great written content. A lot are just getting by with content that is just “okay,” and you wouldn’t want to emulate that.

What you would like to have on your website is a copy that not only catches people’s attention but also gets them to act. If you get people to act, then you know that your content is a winner. It needs to prompt a potential customer to make a purchase for the first time.

Creating great content can’t be a one or two-time event either. You need to produce it continuously and consistently. Always review your website. But do so while having your target audience in your mind.

What is going to catch their eye? What will hold their attention? What will give them value? What will convince them to stay and make a purchase?

Once you get their full attention, then you can really get down to business, meaning, you can start selling them what you have to offer, whether it is a product or a service.

  1. Take Advantage of Existing Frameworks

creative website marketing strategies

Successful creative website marketing strategies do not require you to be overly fancy. There is no real need for a website to be too intricate or complex, especially if it is for a small business or start-up. This is true for most, if not all, small businesses. The key is that you know the purpose of your website in the first place.

Knowing what it is to be used for and how it is to be used should be your foundation moving forward. For example, if your website’s primary function is to serve as an introduction for your business and to reach new clients, then you won’t need much.

All that your website needs to contain at this point are the company’s background information, contact details, and a blog. Adding something like a subscription service is entirely optional. Be smart and take advantage of any framework that you are already using. If your website is on WordPress, then maximize its use to make your site faster and more accessible.

This step will help you save on marketing costs. You can thus allocate some of your marketing budget to other efforts like SEO. 

Overall, this is one of the creative website marketing strategies that should set your website up for success. 

  1. Create a Great FAQ Page

creative website marketing strategies

What business wouldn’t want to have and execute a top-of-the-funnel marketing strategy? 

So what you would want to do is to create a great FAQ (Frequently Asked Questions) page. There are several benefits to doing this particular method that differ from other creative website marketing strategies.

First of all, you provide a great service to your website visitors.

Second, you treat them to a satisfying and informative experience. It provides a level a transparency that creates a bridge of trust between your brand and your target market.

Gaining their trust is the key to turn them from a potential customer to an actual customer.

Obviously, users who visit your website has one common reason why they do so – because they want answers to their questions about your brand. And marketers usually answer these questions by writing a blog post about it or including it in the web page content.

However, users now want answers in simpler, faster way. And that’s where FAQs page comes in. This is where interested customers are most likely to hang around if they want to learn more about what you offer.

So be sure to provide clear, honest answers and give additional resources (such as blog posts link), if possible.

And then there are Google’s featured snippets.

Google featured snippets

The search engine results page feature is gaining prominence and importance, so you want your FAQ page to be in there. Our point here is that a great FAQ page can impact your organic search traffic in a positive way. This is especially the case for top-of-the-funnel searches. You get noticed and eventually qualify in the feature. Putting some of your industry’s most important questions in a list and then answering them is your ticket to be included.

And of course, this qualifies as a worthy addition to your list of creative website marketing strategies.

  1. Optimize the Use of Images

People love speed. The faster your website loads, the better. So since that’s the case, why not use that as part of your creative website marketing strategies?

Speed up your website and people are more likely to flock to it and more importantly stay on it.

A fast website translates to visitors staying longer and clicking more pages as they explore what your site and your brand has to offer. One of the ways to speed up your site is through optimizing your images. There are several tools available to accomplish this.

An important reminder here is to keep the size of your images small. The larger the size of the image, the longer it takes to load, and you do not want that. Aside from getting the thumbs-up from your site visitors, fast page speed is also highly favored by Google.

This also counts as an SEO boost, although the main benefit is getting your site to rank high in search engine results. And no need to worry about the resources to help you optimize your images as there are plenty to choose from. RIOT and ImageOptim are two tools that come in handy.

  1. Use Engaging Videos

video

Want to be creative? Then use videos! But making and using a video is too easy. What you want to do is to create and use engaging videos as one of your creative website marketing strategies.

How do you do this exactly? By partnering the engaging videos with your blogs. There are a number of ways to do this, but here are two of the best ones:

  • You can simply choose to base your videos on your blog’s written content.
  • You can choose to record a conversation on video that is not based on any of the written blogs that you have in your website.

As for where to host your video, you also have a multitude of choices. You can do it on YouTube, Vimeo, or any other similar site. After you are done with your video, you can simply embed it on your website.

10. Be a Contributing Writer

There are few better ways to express one’s creativity than writing. So if you are looking for an addition to your creative website marketing strategies, writing is a great option. To be precise, you can be a contributing writer if you want a strategy that works for entrepreneurs like yourself.

But if you do decide to be a contributing writer as a way to promote your website, you first need to be an expert in your field. Reach out to other writers or reporters in your field to see if they are willing to accept your writing piece.

Don’t be afraid to ask publications or reporters if they want to use what you wrote.

It wouldn’t hurt to ask them, and if they see that you wrote something useful and informative, then you have accomplished what you set out to do. This gets your name and business noticed, and you can direct people back to your website in the piece.

Conclusion

Are you a start-up, or are you an established business that has experienced success before? Regardless of your business’s status, your website is an essential element.

Your website is more than just a place to showcase pretty pictures and exciting videos. It can accelerate your growth and reach.

Apply the creative website marketing strategies for entrepreneurs that we have listed and see what will work for you and your site.

The post 10 Creative Website Marketing Strategies for Entrepreneurs appeared first on Digital Marketing Blog.

How to Find the Best Instagram Hashtags and Explode Your Reach

How to Find the Best Instagram Hashtags

Believe it or not, yes, hashtags are still popular.

Many, many people don’t understand the use of hashtags and have, therefore, stopped using them.

Don’t be fooled though. There are still plenty of people and businesses who rely on hashtags to find solutions to their needs, whether it’s looking for a social media manager, a new restaurant in your area, or a graduation photographer.

Why are hashtags important to my Instagram strategy?

Hashtags are still one of the best ways to increase visibility and improve engagement on Instagram.

Whether you’re using pre-existing hashtags or creating new hashtags specifically for your brand, you’ll be able to reach more accounts when you use them.

There are still many users who search for or follow hashtags every day. It might be an industry keyword they like to follow for new trends, or maybe they’re searching hashtags related to a timely event that day.

Visibility is required to be successful on Instagram.
After all, if no one is seeing your posts, there’s not really a point to being
on the platform. Hashtags are a great way to appear in the searches of people
who don’t currently follow you, but who likely would be a great fit.

Hashtags can help drive engagement, especially when you ask your audience to use your own branded hashtags. Whether you’re running a contest or looking to gather user-generated content, asking your followers to tag their posts with a specific hashtag (and tag your account, of course) can increase engagement with your brand. This also helps you increase visibility, because your followers are promoting you to their connections.

How to find the best Instagram hashtags

Researching the best Instagram hashtags can easily lead you down a rabbit hole if you’re not careful. One of the best ways to save time and keep your focus is to use a high-quality hashtag generator.

Kicksta’s hashtag generator is easy-to-use and provides related hashtags to the one you enter. You can search based on, top hashtags, best match hashtags, or random hashtags. From there, you can choose those that best match your brand and save them to different hashtag groups.

If you don’t want to use a generator, you can also search through Instagram yourself. Start by looking at your competitors or leaders in your industry to see what hashtags they’re using. From there you can select one of those hashtags and see what posts appear. Look at those posts and see if another hashtag catches your eye. You can repeat this process with accounts outside of your industry too if you think their hashtags might be relevant to you.

Types of hashtags to research and use

There are many different types of hashtags that brands and accounts use on their various posts. The best hashtag strategies use a mixture of different types and sizes of hashtags.

Let’s take a look at some of the different types of hashtags you might want to incorporate into your Instagram strategy.

Trending hashtags

As with anything trending, trending hashtags are the most popular hashtags at any given moment. It’s not easy to find trending hashtags on Instagram like it is on Facebook.

If you’re using a hashtag generator, it likely has an option to choose “top” hashtags. This will show you those that are trending.

Or, if you want to stay within Instagram, you can go to the Search page, but don’t actually type anything into the bar. This will show you trending posts that are relevant to you. You can scroll through these posts and see which hashtags they’re using. This can be helpful since you’re probably posting about and following accounts relevant to your industry.

Explore Trending Hashtags for best Instagram hashtags (2)
Similar Post Trending Hashtags for best Instagram hashtags

Branded hashtags

Branded hashtags are just as they sound – they’re created by and for a particular brand.

Entrepreneur Jenna Kutcher has done this with her podcast. She created the hashtag #goaldiggerpodcast and encourages her followers to use it when talking about the show or anything related to her business-building content. This has helped her grow her community and the show’s following.

Branded Hashtag for best Instagram hashtags

Niche-specific hashtags

Hashtags that are niche-specific are usually very targeted and might not be as large as other very popular hashtags. The difference is that niche-specific hashtags are often more effective for getting your post in front of people who are actually interested in the content you’re creating.

A tag like #healingmybodywithfood is very niche-specific for those who are looking to heal themselves with their nutrition.

Niche-Specific Hashtag for best Instagram hashtags

Event-based hashtags

Using hashtags for popular events is a great way to become a part of the conversation. Whether these are events you’re actually attending or those that you know are happening in your industry, adding these hashtags to your strategy can help you get in front of ideal Instagram users.

As an example, Rachel Hollis puts on a major entrepreneur event called Rise multiple times a year. Using one of those hashtags, like, #risexdallas, puts your posts in the conversation with those being posted from the actual event.

Event Hashtag for best Instagram hashtags

Local hashtags

Using local hashtags is a great way to make sure you’re attracting users in your area. This is especially helpful if you’re a service-based brand that relies on local clients.

If you’re not bound by physical locations though, don’t discount local hashtags. Many people search for local hashtags to support small businesses or even do research regarding upcoming travel.

Hashtags like #cincinnnatiweddingplanner are a great tool to attract potential clients who are in your area.

Local for best Instagram hashtags

Competitor use of hashtags

Using the hashtags your competitors are using can be a good idea. At the very least, you can use the general industry or niche-specific hashtags that they use.

You should avoid using their branded hashtags. Instead, use their hashtags as inspiration, especially if they’re in a different location than you and aren’t direct competitors. Your competitors might have some great ideas for hashtags, so take a look to see what topics they’re posting about.

Don’t forget though, that your hashtags are another chance to set yourself apart. See if you can put a spin on their hashtags that make them more relevant to you. If you’re really stumped, see what broad, industry-wide hashtags they’re using and start using those.

Instagram hashtag best practices

So now that you know the different types of hashtags you
should be researching and using, let’s quickly mention some general best
practices to make sure you’re putting your hashtags to good use.

  • You can use up to 30 hashtags on Instagram, and we recommend that you use them all. We just talked about six different types of hashtags to research and use, so choose a few from each type to create your own personal mix.
  • Don’t post the exact same set of hashtags on every post. Mix up the hashtags you use, and make sure that at least some of them relate exactly to what’s in your photo.
  • If you don’t want to add your hashtags to your caption, you can post them in the first comment. Many Instagram scheduling tools will actually let you save them in the comment, and they’ll post them for you too.
  • Hashtags can take some trial and error, but you’ll eventually find some that work well for you. Make sure you save them for future use. You can save your favorite hashtags to lists on your phone for easy access.

Wrapping up

Once you start working hashtags into your Instagram strategy, you’ll likely see an increase in engagement and visibility. Make sure your hashtags aren’t shadowbanned (just search for them and make sure there isn’t a note saying “these posts won’t be shown”), and then have fun working to see which tags work best for your audience.

Guest author: Rafaella Aguiar is the Marketing Manager at Kicksta.  She specializes in content and social media marketing.  You can find more daily marketing tips from her at @kicksta.co.

The post How to Find the Best Instagram Hashtags and Explode Your Reach appeared first on Jeffbullas's Blog.

How to Bridge the Marketing and Sales Gap With Content

How to Bridge the Marketing and Sales Gap With Content

If B2B marketers want to solve buyer’s problems and encourage lead generation, they’ll have to publish more content than ever before. But after the prospect is converted into a lead, organizations often end their marketing principles.

B2B Marketers are usually confined to converting a lead after which a sales rep follows a totally different procedure to qualify and sell.

Generally, people tend to drive all their content marketing efforts to generate leads which can create a major marketing and sales gap. A study reports that a mere 10% of sales and marketing people across the globe agree that there is alignment between the two sectors.

For your content strategy to be strong, it is essential that there exists a perfect alignment between these two teams.

The following graph properly sums up the importance of reducing the marketing and sales gap for brand awareness and increasing performance.

Importance of Alignment for marketing and sales gap

Image Source: weformulate.io

So how do you go
about it? Read on to find out.

How content marketing can help reduce the marketing and sales gap

Many marketers have a B2B demand generation myth that an increase in leads will automatically translate into more business and more revenue. If you’re able to collect highly qualified leads, you can still generate higher revenues even if you generate fewer leads. 

Your business marketing team must formulate a lead
generation strategy focusing on getting the
sales team a higher number of qualified leads. If you want your leads to make a
purchase, you must ensure that they’re closer to closing a deal with your
business. 

The more topics and keywords your lead searches for indicates their intention to make a purchase. For instance, if someone is looking for legal advice, they’ll search for phrases like ‘consult a lawyer’ or ‘find a lawyer’. If there are not ready to make a purchase, they’ll likely just try to understand particular sections of law. 

When it comes to content marketing, you should distribute consistent and valuable content to your target audience to encourage profitable customer action. Your sales tools such as ROI assessments, pricing sheets, demos, collateral, etc. should be included in your content strategy. Your sales rep uses these sales tools to deliver personalized content to prospects to encourage them to make a purchase. 

Content Objectives and sales funnel for marketing and sales gap

Initiate sales-oriented goals

The immediate goal of your sales team is to generate
more sales, higher profits, and better revenue. Creating content is not a part
of their day to day job. This can often make them confused about your marketing
team’s content creation efforts. 

Content marketing metrics driven by sales-oriented goals are very effective in examining and displaying content marketing value. You must ensure that your sales team targets and the content marketing goals are in sync. These goals will help your marketing strategies in generating more revenue and conversions.

One of the key benefits of B2B content marketing is a substantial increase in sales and revenue. As per the survey conducted with 700 B2B content marketers in North America, it was found that sales and revenue enhanced by 8% in just 12 months.

Benefits of Successful B2B Content Marketing for marketing and sales gap

If you want to generate quantifiable ROI, it’s better positioned for your marketing strategy to concentrate on conversions and not only on lead generation

If one of your blogs goes viral, you should ask the following questions: 

  • How many made a purchase?
  • How many booked a sales call?
  • How many inquired about your brand’s services and products?

Connect marketing and sales teams to enhance your customer persona

A customer persona is one of the numerous tools marketers use to produce effective content. Your sales team will be more directly involved with prospects. Naturally, they’re more aware of the issues they face and also their solutions. Marketers can take advantage of this to produce more personalized content for prospects and guide them through the funnel. 

By communicating with your sales team, you can
enhance your customer personas with more detailed insights. The more details
these insights contain, the more personalized content your marketing team can
produce. 

For instance, instead of forming assumptions about your prospects, your sales team can directly provide you with data to refute or confirm your assumptions. Data-driven personalization will offer your business with more accurate sales predictions. 

Date Driven Personalization for marketing and sales gap

Design content to reduce the pressure on the sales team

After some research by their decision-making teams, B2B buyers refer to your sales team. In this stage, sales teams are aware of producing valuable content that’ll influence prospects. 

According to a survey, 73% of respondents rated the role of a sales account manager as ‘highly stressful’. Thus, it’s suggested that you balance out your sales and marketing teams for organizational productivity. Your marketing team should design the bottom of the funnel content to motivate your sales team’s process. 

This will generate various kinds of content like case studies that display your enterprise’s success with a particular client. An infographic can also help in generating leads after or before they connect with your sales team. 

Your marketing team could design detailed guides displaying each issue that your product or service solves for your clients. At the final phase of decision making, such guides can be influential on your prospects.

From the graph below, there is a huge contrast on whether businesses are effectively reducing the marketing and sales gap. According to the graph, a majority of respondents don’t feel that the teams are aligned. 31% of C-level executives contend that these two teams are perfectly aligned, whereas just 17% of individual contributors and managers feel the same.

Company's sales and marketing relationship for marketing and sales gap

Image Source: HubSpot

You must ensure maximum collaboration between your
marketing and sales teams to produce personalized content. It heightens the
probability of conversion by effectively targeting every member of the
prospect’s decision-making team. 

Conclusion

The importance of maintaining perfect alignment between your sales and marketing team cannot be emphasized enough. The data clearly portrays its contribution to business productivity. However, most marketers tend to overlook this issue and simply refuse to mitigate it. This can reduce not just your lead generation but overall organizational productivity.

Marketing and sales teams are often misaligned because they work separately and lack trust between each other. To break down the barriers, your marketing team must provide various types of content to help your sales team in later phases of the funnel and lead nurturing process.

As you decrease the misalignment between your sales and marketing teams, there will be an increase in trust between them. This leads to the generation of higher quality leads and rates of closing your deals.

Guest author: Clara Beck is a Business Manager with 8 years of experience at Thomson Data based out of Plano, Texas. She helps SMBs and Enterprise firms take full advantage of the latest marketing tools to scale up their business. She blogs about Small businesses, Marketing, CX, Entrepreneurship, Big Data and, other technological innovations. Connect with Clara on LinkedIn and Twitter to learn how to win more leads.

The post How to Bridge the Marketing and Sales Gap With Content appeared first on Jeffbullas's Blog.

Top 5 Benefits of Digital Advertising for Small Businesses

A small business without a digital advertising strategy is like a ship with no captain.

Sounds like an exaggeration?

Not when you consider the stakes involved. More than two billion people are expected to make their purchase online by 2021. This huge figure includes both products and services.

Looking at numbers alone, there is a large audience online that your small business can tap into. With the right digital advertising strategy in place, your business can really see an increase in results, whether that’s sales, leads or something else.

A small business starts out with one main goal in mind: to grow. To do that, they need to make people aware of their brand, products and services. To get their product or service out there, they need effective digital advertising strategies. The question now is which advertising strategy to use. Perhaps the best answer is the one that best fits the vision and goals of the company.

We’re about to discuss some of the different digital advertising campaigns you can have, but the overarching key-point is here is that you want your campaign to align with your goals. For example, we wouldn’t recommend investing all of your ad budget into a campaign that grows your followers, if your biggest and most immediate goal is online sales. 

See how the campaign and goals don’t align? Having clear goals will help you avoid disconnects like this. 

Digital Advertising Campaign Examples

digital advertising

Variety is the name of the game when it comes to digital advertising campaigns. For small business owners, these are the types of campaigns that they can choose from.

1. Email Campaigns

Email campaigns need to be a must for small business advertising campaigns. At the forefront are email newsletters, which are very easy to set up. You place an opt-in form on your website so potential customers will know the latest updates about your company. These sign-ups are usually integrated into websites courtesy of email service providers.

But what about those businesses that do not have a website of their own? Can they still use this type of campaign?

Of course. All they need to do is use their Facebook page. If they already have an email list, then they can pair it up with their Facebook page to start a nice little marketing campaign.

The other type of email marketing campaign is a drip sequence campaign, which is a little more complex. This campaign works if you already have an active, existing email list or customer list.

Drip sequence campaigns allow your emails to be automatically sent out based on certain actions the user did or did not take. An example of a drip sequence campaign is if someone added your product to their online cart but didn’t check out.

An email can be automatically sent them reminding them of the product and prompting them to check out. Choosing between a newsletter-based email marketing campaign and a drip sequence campaign just depends on the nature of your business and what makes the most sense for you at this time.

2. PPC (Pay-Per-Click)

PPC ads have become a common and effective digital advertising strategy, but they can also be very expensive. In short, PPC allows your website to rank in the top paid search engine results for certain keywords people are searching on Google.

digital advertising

If your business is using keywords that are considered popular (and other businesses are competing for them), then get ready to spend some top dollar for it. But if you want to avoid that and still use PPC effectively, you can always use the more affordable longtail keywords.

Longtail keywords offer more options so you can find words that are cheaper and much more suited to your budget.

As for the ads format, you can take advantage of creating video ads. Based on a recent study by IAB’s 2019 Video Advertising Spend Report, video ad spend continues to grow. In fact, it has increased up to 25% this year. And also, 86% of marketers worldwide use video ads for their PPC campaigns. That’s how effective it is.

3. Content Marketing

Content marketing is a great option to drive traffic as well as engagement. In this campaign, you can use almost any kind of content that you have.

Depending on what you have or what you want to use at the moment, you can go with blogs, infographics, videos, and more. Your content is going to be driven by your keywords. So what you really need here is content that is rich in keywords without losing its quality.

digital advertising

The primary driving force for your content is your blog post. So each post needs those quality longtail keywords that will drive traffic and leads. The key is to come up with and use great keywords. You can come up with these on your own, or you can use tools for finding great keywords.

4. Social Media

We all know the power of social media. It offers unmatched reach that other platforms find hard to rival.

digital advertising

Let us be clear about one thing, though. For social media outreach to work, you need to have the willingness to invest in it. And we are talking both time and money here.

Also important is the exact social media network that you want to focus your efforts on.

Do you want it to be on Facebook? Or maybe you want it on Twitter? Our advise would be to spend some time researching your target audience to see which platform they’re active on the most!

Depending on which platform you choose, they’re may be organic (unpaid) options, or it may be more of a “pay-to-play” platform. Regardless, we’d recommend setting aside an advertising budget to help you accomplish your goals on social media.

Benefits of Digital Advertising 

There you go, if you want to really drive up the visibility and eventually the sales of your brand, then you can go with one or more of those campaigns. To continue, it will be best to look at what the top 5 benefits of digital advertising are for small businesses who implement one of those campaigns.

 

Digital Advertising

1. Cost-Effective

Digital advertising is cost-effective, especially when you compare it with traditional advertising, which is much more expensive. For small businesses, cost is understandably a big deal. They need to be very careful on how and what they spend their budget on since their resources are limited.

If you are an owner of a small company and you decide to go with traditional advertising such as print ads, billboards, a TV commercial etc., then you better be ready to spend.

Hiring a graphic designer is a given if you want ads that look like they are professionally designed. Aside from the expense of hiring a designer, there are also charges for getting the ad featured in a magazine or newspaper.

Now you might want to go the extra mile and have ads on TV or on the radio. That is great and opens up opportunities, but you also have to understand that costs will skyrocket (and usually not for much ROI, but we’ll get into that later).

You have no such issues if you choose to go digital. It is much more affordable, and there are even instances when it can be completely free of any cost. Posting on some social media platforms does not cost you anything. You get the unmatched reach of social media while saving money that you can use for other things.

Even when you do invest in digital advertising with Google Ads or Facebook Ads etc. the cost per 1,000 impressions or cost per click is infinitely less expensive than paying for a billboard or print ad (which may not reach as many people anyway!).

2. Fast and Easy to Plan

Digital advertising also offers the advantage of being fast and easy to plan. The same cannot be said about traditional advertising, which has to be planned way in advance. It can take weeks or even months.

With digital advertising, that is not the case. The turnaround time it takes to set up a digital advertising campaign is so much quicker than that of traditional marketing.

Let’s say you suddenly decided to run a sale for one of your products last minute. If you are using digital, you can run an ad campaign for it almost instantly if you have time and know what you’re doing.

Traditional marketing outlets by nature just aren’t as flexible to operate that fast. All that is required of you is to click a few buttons, and you can soon see your ad out there for the world to see. 

Going digital also gives you the option to make any quick changes anytime the need arises. Time is such an important commodity in business, and even more so for small companies and startups. Being able to save time means that there is a better opportunity to get a return on investment (ROI) much sooner.

3. Easy to Keep Track

As digital advertising is easy to plan, it is also easy to track. If you want to know something or anything about your ad campaign, you can find out from your digital ad campaign instantaneously.

Do you want to know what is working for you and what is not? The digital option makes it easy for you by measuring all the important aspects of your campaign.

Yes, we are talking about analytics here. And you ought to use it to see what is going on with multiple aspects of your ad campaign. For example, your website has a regular email newsletter, and you want to know how many people are opening it on a regular basis.

The solution? You just track how many of the people who are in your email list and receiving the newsletter are actually opening it.

As for your actual ad, you can simply track how many times that particular ad has been clicked on. You can then compare it to how many times the ad has been actually viewed.

Using the billboard example again, you could pay thousands more for a billboard than a Facebook ad. But unlike with a Facebook ad, you wouldn’t know how many individual people saw the billboard, their demographic, if it resonated with them etc.

Make analytics work for you, especially since it is one of the main advantages offered by digital advertising.

4. Easy to Update

Since digital advertising is easy to keep track, it follows that it is also easy to update. That is extremely helpful if you want to make any changes to your campaign, both major and minor.

What if you suddenly thought of a better message than the one you published yesterday? Or the one that you put out just hours ago? What if you’re running a short, temporary sale on your site?

Well, all you need to do is to update your message through your ad platform, whether you’re using Google Ads, Facebook Ads Manager etc.

With traditional advertising, you cannot make these kinds of updates. There is no turning back once you send out your ads, so to speak. If you are stuck with offline advertising, the best precaution is to double or even triple check everything before sending it out, the copy, design, color scheme, everything about your ad campaign.

5. Targeted

Digital advertising is targeted. This means that you have absolute control over who actually sees the ad. And perhaps more importantly, you can make sure that your ad is only seen by those who are really interested in it.

digital advertising

What enables digital advertising to be this targeted?

The many tools made available to you by platforms such as social media networks make this possible. For example, let’s say you have a children’s clothing line. You are looking to step up your ad campaign for your line’s products that are made for two- to three-year-olds.

You can target relevant keywords that parents would be searching in Google around your product, or you can target parents of toddlers directly on social media! 

Another obvious but added benefit of going digital is that it has unlimited reach. You simply cannot beat it because you can be located anywhere on the globe and still reach everyone you want to sell your products or services to.

Imagine the kind of impact that such a global reach can have for your small business. It will let you go beyond what you previously thought were borders and will let you connect to more people. Those people can then become your target audience, aka your potential customers.

In decades past, a small business with limited resources couldn’t hope to be more than an ordinary brick-and-mortar store. But now that is no longer true.

The digital revolution is in full swing, and there is no coming back for every industry that decides to be a part of it.

Last but not least is the role of digital advertising in driving your business’s ROI. That is the bottom line and ultimate goal for any company, big or small.

Takeaways

There is no secret to getting it done. All that is required is a hardworking team that understand what it takes to succeed, coupled with the right knowledge.

Having the vision and foresight to set the right goals also helps. And jumping right into the digital bandwagon is sure to pay off sooner rather than later.

The post Top 5 Benefits of Digital Advertising for Small Businesses appeared first on Digital Marketing Blog.

Facebook Ads for Entrepreneurs 101: A Guide

Facebook ads for entrepreneurs might be the solution to your business’s marketing problem.

Yes, Facebook still reigns supreme.

In the world of social media, that is. And why not, when it has more than 2.2 billion users as of 2018. There is no question it’s at the forefront of popular social media platforms.

For entrepreneurs who need to get in front of their audience, where better to look! More accurately, entrepreneurs are always looking to grow their audience and build their existing customer base.

Enter Facebook, with their unmatched number of users tagging along. Facebook and entrepreneurs seem like a good match. But if you look more closely, Facebook ads for entrepreneurs are an even better fit.

Facebook ads for entrepreneurs

All about Facebook Ads

With its reach, Facebook is the perfect marketing platform. All businesses can benefit from it regardless of their nature.

If you are an entrepreneur who has just launched your own startup, then you can’t find a better channel to help you grow. And not just any kind of growth, but long-term growth based on Facebook’s popularity and diversity.

However, some find Facebook ads a little too complex. The social media giant is known for its algorithm that can seem as deep as the sea.

Let this guide on Facebook ads for entrepreneurs help you sort through the maze. The beauty of Facebook ads is that it helps you connect your brand to those who have the best chances of wanting your products or services.

The right target audience will be easier than ever to reach. They can be reached using the following:

  • Demographics
  • Interests
  • Location
  • Behaviors

These targeting features are especially beneficial to small businesses and entrepreneurs. You are only going to spend your budget to reach your best potential clients.

That is awesome news for any business that has a limited budget. It will help boost their return on investment (ROI). But before you start enjoying the benefits of using Facebook ads for entrepreneurs, let’s look at the different types of ads first.

Types of Facebook Ads

It will pay off for you to know the different types of Facebook ads. The more you know, the more you can decide which one will work best for your business. These are all Facebook ads for entrepreneurs, but you need to decide which one will work for you.

  • Carousel Ads

Carousel ads are great for highlighting the different benefits of a product or if you want to highlight different products. This format uses as many as 10 photos or videos for highlighting and is depicted in the example image above.

It works great for ecommerce marketers as it allows users to see multiple products from their online store. You can also promote multiple posts or offers to users and see which ones will entice more leads.

Facebook ads for entrepreneurs

  • Collection Ads

Collection ads are only offered for mobile devices. It lets entrepreneurs feature one or more products. Customers who are interested only need to click on the product that they want to buy.

  • Dynamic Ads

If you want to promote your  products to those who are most likely to be interested in them, dynamic ads are what you should use. A customer who has already visited a product page will be perfect for dynamic ads, as are those who have abandoned a purchase in their shopping cart.

Facebook tracks all of those users who have been on your site, looked at certain products, or added products to their cart but not checked out.

Facebook then auto-populates dynamic product ads for each user based on the specific product they were looking at. This is usually super effective in pushing warm potential customers through the sales funnel into closed customers!

  • Instant Experience Ads

Formerly known as Canvas, Instant Experience ads are a full-screen ad format. What makes these stand out is that they are capable of loading 15 times faster than a mobile website other than Facebook.

This is an interactive ad that allows the users to engage with your Facebook content. However, it is only available on mobile. With this ad format, users can swipe through the images, tilt them, and zoom in/out by simply moving their fingertips.

  • Lead Ads

Lead ads allow you to capture name, email and other basic info from your audience. They are designed so that people won’t need to do too much typing to provide their information to you.

Lead ads are usually used for signing up someone for a product trial and collecting newsletter subscriptions.

facebook lead ads

  • Messenger Ads

The following types of ads can all be set to appear in Facebook Messenger as Messenger ads:

  1. Carousel ads
  2. Dynamic ads
  3. Photo ads
  4. Video ads

You just need to select Facebook Messenger as your desired placement. There is also an option for you to run click-to-Messenger ads in your feed.

With these ads, a call-to-action button is featured. The button opens a Messenger conversation with your page. This allows one-on-one conversations between your customers and salespeople.

This is great for lead or service-based businesses who need to speak with clients in order to convert them.

  • Photo Ads

If you are just starting out with Facebook ads, then Photo ads is one of your easiest options. They are simple and easy to create. All you need are a few clicks to boost an existing post that has a photo that is from your Facebook page.

To counter their simplicity, you can use your creativity to make them stand out.

  • Slideshow Ads

Do you have some still photos and video clips and do not know what to do with them? You can use Slideshow ads to make a video out of them.

You can make short video ads that are interesting and pleasing to the eyes. This type of ad also allows you to add music and text. You can also use stock photos if you don’t have your own.

  • Video Ads

Video ads perform better than static images 9 times out of 10 on social media. They can display your products in many different ways. You can show them while in action as well as your entire team.

This type of ad can also serve as a sort of tease of your product directed to your audience.

facebook video ads

How to Use Facebook Ads

The following step-by-step guide will help you maximize how you can benefit from using Facebook ads for entrepreneurs. Those who want to understand the benefits of Facebook ads for entrepreneurs can look at the process and learn.

But first things first. Before you proceed to using Facebook ads for entrepreneurs, make sure you have a Facebook business page.

Once you have one, you can go to either Facebook Ads Manager or Business Manager and create your campaign.

STEP 1: Select Your Objective

Follow these steps to select your objective.

  • Log in to Facebook Ads Manager.
  • Select the Campaigns tab.
  • Click Create so you can get started on your brand-new Facebook ad campaign.

facebook ads for entrepreneurs

There are 11 marketing objectives for you to choose from. Your choice of marketing objective will depend on what you want your ad to accomplish.

  1. Brand Awareness
  2. Reach
  3. App Installs
  4. Catalog Sales
  5. Conversions
  6. Engagement
  7. Lead Generation
  8. Messages
  9. Store Visits
  10. Traffic
  11. Video Views

Please keep in mind that your ad’s objectives should align with your goals. If your objective is geared toward conversions, then you can choose to pay per action. The best example of this is sales.

Now if your objective is exposure, then you are going to pay for impressions. The best examples of this are views and traffic. The options for each objective will vary depending on which one you choose to use.

The biggest takeaway is you don’t want to select an objective that does not align with your goals. For example, if you want more engagement on your Facebook page, then don’t run a website traffic campaign that’s directing people to your site.

STEP 2: Choose a Name for Your Campaign

You need to name your Facebook ad campaign. To do this, simply scroll down and enter the name you want in the text box available.

After this, you will need to decide whether you want to set up an A/B split test or not. Turning on budget optimization is also a choice you need to make on the campaign level. This is particularly useful if you are going to use multiple ad sets.

You will need to select from the different options available to you. Again, these options will vary according to the objective you choose. Once you have selected which of the options you want to use, click on Set Up Ad Account to continue.

STEP 3: Set Up Your Account

Facebook ads for entrepreneurs

You are required to enter some important account details in this part of the process. Enter your country, preferred currency, and time zone and then click Continue.

Take note though that if you want to change any of these options in the future, then you will need to create a different ad account.

So be careful with your choices. Those who are already done with setting up their account need not go through this part. Just go straight to targeting your audience.

STEP 4: Target Your Audience

The ad set level is where you select your target audience and input all of the targeting features about them that we mentioned earlier. The most effective strategy is to understand your audience and know how to connect with them.

Start building your ad’s target audience by scrolling down. The first option is for you to add those people who already have a history of interacting with your business on Facebook.

To start, you will need to select your target location, age, gender, and language. Check out the audience size indicator on the right of the screen while you are making your selection. This indicator provides you a sense of your ad’s potential reach.

Then it is time for detailed targeting. There are two fields through which you can make your audience as specific as you want:

  • Detailed Targeting – This field is for including or excluding people based on three categories: behaviors, demographics, and interests. Don’t be afraid to be very specific in this field. 
  • Connections – This field also allows you to target or exclude people. But this time, you target those who already have a connection to your Facebook page, app, or event that you happen to manage. So if you want to promote a new product to people who already know your brand, select “People who like your Facebook page.”

STEP 5: Choose Your Ad Placements

Choose where the ads are going to appear. Those who are new to using Facebook ads for entrepreneurs will find that automatic placements are the simplest choice.

If you choose this option, Facebook is going to place your ads in places where Facebook thinks they have the best chances of getting the best results. You will find your ads placed across Facebook, Messenger, Instagram, and Audience Network.

Facebook ads can be placed in specific locations. This will be easier for you to do once you gain more experience. These are your options:

  • Device Type – desktop, mobile, or both
  • Mobile Devices and Operating Systems – Android, iOS, or both
  • Platforms – Facebook, Messenger, Instagram, or Audience Network; also comes with several different sub-options under each category

STEP 6: Set Your Budget and Schedule

Facebook ads for entrepreneurs

Now you get to decide just how much money you are willing to spend on your Facebook ads. The Facebook ads for entrepreneurs that work are those that have just the right budget allocated to them.

There are two options you can choose from. One is the daily budget, and the other is the lifetime budget.

You have a choice to immediately make it live or to schedule it for the future. If it is the latter, then you should set the start and end dates for it. Then there are the advanced budget options. Using these, you can get into some fine details on how to use your money for your ads.

A key fact is knowing that running your paid ad without an end date on an indefinite, ongoing budget is actually better than running a short 3 week ad campaign. 

The reason is because Facebook goes through what’s called a “Learning Phase.” The longer it has time to analyze your ads, the smarter it gets at who to show the ad to in order to get the more results at the lowest cost.

facebook ads for entrepreneurs

Lifetime, scheduled budgets are good for sales, events or other time-sensitive or temporary campaigns. After making all of these selections, look at the audience size indicator after you have made your selections. If you are already satisfied with it, then click Continue.

STEP 7: Create Your Ad

To create your ad,

  • Choose your preferred ad format and
  • Enter the text and media components for the ad.

As for the formats available, they are going to vary. They will depend on the campaign objectives that you have set at the very start.

You want your ad to look good for all potential placements like desktop news feed and mobile. To make sure that happens, you have to use the preview tool found at the bottom of the page.

Check your choices and see if you are already satisfied with them. To submit the order, simply click the green Confirm button. All you need to do now is to wait for an e-mail from Facebook telling you that your ad is already approved.

Why Facebook Ads for Entrepreneurs are the Perfect Fit 

We have covered the basics of how to use Facebook ads. At this point, we are going to tackle why Facebook ads for entrepreneurs are the perfect fit. If we are going to talk about the impact for entrepreneurs, you will find it next to impossible to find anything that can rival Facebook.

The social media giant is the perfect platform for building the kind of growth that is both sustainable and long-term. And the key to creating that type of growth is by generating awareness, which is what Facebook is so great at.

A new or small business that wants to at least compete on an equal playing field will find Facebook their ally. Indeed, one can consider Facebook to be the great equalizer in such cases. You are given the opportunity to reach new prospects and build your brand.

As examples, we are going to look at two of the marketing objectives or campaigns that were discussed earlier:

  • Reach
  • Brand Awareness

Facebook ads for entrepreneurs

These two serve as great examples since they demonstrate the power of Facebook ads for entrepreneurs. Ad exposure is maximized to the hilt.

In the two campaigns, the advertiser or business owner pays for every thousand views of their ad. This is opposed to ads that run on a per-click-basis model.

The CPM or cost-per-thousand impressions model is awesome for entrepreneurs who are still in the process of building their brands.

Why? Because this model allows the advertiser to generate the most number of views for their ads for the least amount of ad spend.

Ad exposure equates to brand exposure, and using this type of model makes it the most cost-efficient option available to you.

The use of Facebook ads for entrepreneurs is extremely beneficial  for those who want to get their businesses or websites off the ground. They get affordable traffic while getting their websites or businesses off to at least a good start.

What’s not to like? You are given a chance on a widely recognized channel that favors those who are looking at long-term growth. The process of setting things up is quite easy and, shall we say, user-friendly.

Facebook ads also present you the chance to feature your products or services in several different ways. At its core, Facebook ads are really for entrepreneurs who are a little short on both time and resources.

In short, they are perfect for small businesses such as yours.

Additional Tips for Using Facebook Ads for Entrepreneurs

Apply Facebook ads for entrepreneurs and see them benefit your own campaign. Let these additional tips serve as the basis of your strategy or strategies.

  • Play Around with Your Target Audience

There are so many different targeting options that Facebook offers. Within those targeting options, you can do “either or” or “and” based targeting. 

For example if you’re wanting to target parents, you can set your target audience has having to be a parent AND have an interest in Parent Magazine, or you can set it to target either parents OR people who are interested in Parent Magazine.

You can see why narrowing your audience in that way may be beneficial. With the second option, your ad might be shown to people who aren’t parents at all, they are just interested in Parent Magazine.

Depending on the size of your ad budget, you can also run multiple ad sets at one time testing out different audiences! But we will get into this more a little later.

  • Use Quality Images and Videos All the Time

Make sure that you only use quality images and videos The last thing you would like is to turn off your audience. Poor-quality images and videos are guaranteed to do that.

One cannot overemphasize the importance of both high-resolution images and videos you use in your ads. They represent your brand! They are what people first see and what creates the most lasting impact even before your seeing your website or social media.

If you are selling a product, then your images should be of that product in action, meaning, you need to show it being used by customers and reaping its benefits.

  • Monitor Performance Closely

Monitor the performance of your Facebook ad campaign closely. You need to if you want to see where to make adjustments.

If a particular campaign is not performing to your expectations, you can put the budget into one that is doing well.

  • Test, Test, Test

We alluded to this earlier, but testing is key with Facebook ads for entrepreneurs! Test your Facebook ads so you can see if you are actually making any improvements in the metrics that truly matter.

All new campaigns need to be tested against previous ones to see how far you have come. Testing helps keep you updated on what your audience wants, and you will know what and how to adjust. You can test everything from campaign types, to audiences to ad types and more.

Facebook Still Reigns…

Facebook is indeed at the top of the social media hierarchy. Riding the power of its social drive means reaping tremendous benefits for all who choose to do so. And if you are not that confident to run your Facebook ads for your business, then our team can help you with that.

Now that you have learned the wonders that it can do for your business, what are you waiting for?

Don’t just like or share it. Be sure to add it to your strategy!

The post Facebook Ads for Entrepreneurs 101: A Guide appeared first on Digital Marketing Blog.

10 Proven SMB Marketing Strategies That Will Work For You

Are you implementing a SMB marketing strategy for your business?

Small businesses always have it tougher than well-established businesses when it comes to marketing.

First of all, just starting out is a challenge. Whether you are a large or a small company, numerous challenges will be hurled your way. But  if you are a small business, then those challenges are magnified. Shortages in budget, time, or manpower are a few examples of those hurdles. Whether a business is built as a B2B or B2C, challenges are present right from the get-go.

What about medium-sized businesses? Medium sized businesses do not have it any easier. Sure, they might have a little more when it comes to resources, but not that much.

Whatever the struggles that they go through, small-to-medium sized businesses or SMB’s are gaining in prominence. They make up a whopping 99.7% of all businesses in the United States, after all. New SMBs are also being established on a regular basis.

So how do they deal with the ups and downs and emerge as one of those that last and succeed?

The antidote is SMB marketing. This is a term that refers to the method by which small and medium sized companies market their products. Obviously, they try to do it using a conservative budget, and they are constantly on the lookout for low-cost ways to convert and get sales.

Here are 10 proven SMB marketing strategies that will help push your brand while you save.

10 Proven SMB Marketing Strategies That Will Work For You

  1. Setting a Goal and a Budget

smb marketing

To market your business right, you need to set a goal. What is your vision and endgame for your business? The primary SMB marketing strategy is to set the right goal and a reasonable budget.

What do you really want to happen? Are you looking to expand your company’s reach, or do you want to strengthen your hold on the local market? Do you want people to become aware of your brand?

All these are valid goals, of course. But as you set the goal or goals that you want to accomplish, you also need to think about your budget. Your budget needs to be in sync with what your goals are. At the same time, it needs to be realistic and practical.

The thing is, your goals will not be relegated to just one or two. It is likely that you have several. To avoid confusion and to make it easier to track your growth, you have to prioritize your goals. Which goal matches your most pressing need? Identify that and focus on it first. Then you can set your sights on the long-term goals that you consider to be the most important for your business.

  1. Maximize Google’s Local Offerings

You can also take advantage of Google’s local offerings. With Google being the largest search engine available, it can definitely offer a lot for small and medium-sized businesses. Having an online presence is a big boost to any SMB, which is almost always a local business. In fact, when you compare a business that is found online with one that is not, the one found online will grow 40% faster.

That makes a Google My Business account indispensable for an SMB. For a local business that targets local clients, this is a powerful tool. By having a Google My Business account, you can take charge of the information about your business. That includes address, phone number, website, and hours of operation.

google my business

Google My Business is also the best place for you to combine all your Google platforms, which include your Google reviews, Google Maps profile, and many more. By having a Google My Business account, your business becomes more credible and more visible to consumers.

  1. Choose The Top Social Media Channels To Focus On

smb marketing

You might have read somewhere that having an account across all social media channels is the way to go. You have the budget for that and you know your target market exists on every social media platform, go for it! 

However, if you are an SMB and you are a little short on personnel, then you might not be able to keep up with all your social media channels all the time. Choosing just one to three social media channels to focus on seems to be the wiser choice.

Start by analyzing your overall presence on social media. Which of the channels feature the highest number of engagements? That should be your clue about which channel you need to choose.

Once you have made your choice, then you can turn your sight to the possible tools that you can use for help. For example, you might want to have someone else take charge of scheduling your social media posts for you. Hootsuite is your best tool for that. Or maybe you want to monitor the keywords that you use. Then Mention is the tool to use.

  1. Content Marketing

smb marketing

Content marketing is useful for getting long-term results. So if you have a long-term vision for your business, then this is the perfect SMB marketing strategy for you. You need to understand that it is a process in which you have to create content that is

  • Valuable
  • Relevant
  • Consistent

Once you have created great content, you need to distribute it to your target audience with the intention of it leading to sales. Please note that content marketing is not limited to written content or blog posts. It can include several different types of content, such as videos, podcasts, and many more.

Just remember that you will need to have an ample supply of time and patience when you choose to roll with this strategy. It will also be better if you have some extra resources allotted to it just to make sure that you avoid producing inferior content.

Allocating money to cover professional graphic designers etc. can help you avoid wasting time and budget. You don’t want to end up with poor content because that will only drive customers away instead of attracting them.

Speaking of producing content, one of the best types of content that you should invest in are videos. From small to established businesses, videos can take your content marketing to the next level. As a matter of fact, HubSpot shared that 50% of users demand more videos from the brand that they follow.

Also, the best thing about these videos is the fact that you can share and promote them on multiple social media platforms.

  1. Email Marketing

Email marketing is another great SMB marketing strategy that helps you establish a connection with your target audience. Or even beyond that connection, email marketing is best used to build loyalty. The perfect opportunity to do this is when your customers send their email addresses.

The fact that they provide their email addresses opens the door for you to send them notifications. Take note that these should be event and sale notifications. Other than notifications, you can also choose to send newsletters. Either a weekly or bi-weekly newsletter will do the job for you.

A business that takes the time and effort to connect with its customers has a better chance at building loyalty and engagement. Just a couple of reminders, though:

  • Make sure that your email marketing efforts are mobile-friendly. More and more people are checking their emails on their phones, so this is a good move.
  • Use email optimization. This means you need to keep testing subject lines, creative templates, time of day, time of week, and more.
  1. Blogging

smb marketing

You can think of blogging as a creative outlet. A lot of people do it for pure fun, but it is also useful for exposing and marketing one’s brand. Start a company blog where you can show just how great your product or service is. Explain how it works and show that you are knowledgeable about your industry.

A blog is also a great place to make announcements. You can tell your audience if your company hit a milestone or is about to hit one. It is also the best place to announce future and completed projects along with your vision for the future.

Fill your blog with useful information that also catches your audience’s interest and attention. Aside from making sure that you only provide quality content, you also need to be consistent. It will help your audience if they know when they can expect a new blog post from you.

If you get a new blog post out at least once a week, then that will be a great way to keep your audience informed and connected to what you are doing.

  1. Share What You Know

Sharing is caring. If you are a small and medium-sized business and you want to connect to people, you can share what you know. Think about it. What field of knowledge or area of expertise are you better at than almost anybody or at least over most people?

Since you are a business, then you are likely to be an expert in the industry that you belong to. You can share bits and pieces of your formidable know-how and help people with valuable information.

How do you choose what you are going to share? What are you looking for specifically? Perhaps you can start with what the people in your industry are talking about. As for the format, you have plenty of options.

You can choose to share what you know through the following:

  • Webinars
  • Youtube tutorials
  • Local conferences

Research details such as technical requirements and how you will promote the things that you want to share.

  1. SEO

SEO stands for search engine optimization and can be a great asset to your SMB marketing strategy. SEO helps your website rank on Google for certain keywords. Keywords are the words and phrases people search on Google. For instance, if you type social media marketing company into Google, LYFE Marketing is the first organic (unpaid) result to come up. That’s the result of us performing SEO for ourselves (and we do the same for our clients too!).

benefits of SEO rank

Though SEO is a long term strategy, it’s good for SMBs who need to start establishing themselves within their industry. When someone searches something on Google that’s relevant to your product or service, you want your website to pop up! 

It’s also great for SMBs with a limited advertising budget because you can out-optimize your website from big-spending competitors to still beat them in the organic rankings! Plus, consumers often trust the first few organic search engine results on Google just simply but Google ranks them first. So envision that trust automatically being associated with your brand and business!

  1. Welcome Feedback

Getting feedback is also an effective SMB marketing strategy. Doing this accomplishes several things at once.

First, you get to connect with your audience. After a customer buys a product or receives a service, you can ask for their feedback.

Second, you are not going to be left behind by other companies who are doing the same. And take note that they are also doing it to improve their products and services.

One of the best ways to get feedback is through surveys. You can get the customer to complete the survey before making a purchase. It can be done through the customer’s tablet or phone. As an incentive to customers who complete a survey, offer discounts on your products or services.

  1. Stand Out

Lastly, standing out is also an excellent choice for an SMB marketing strategy. While it may work to your advantage to copy similar strategies from successful companies, you still want your brand and USPs to stand out.

In this case, being different from the rest is a good thing. It can certainly help spread awareness about your product or service. Think of new and original ways for you to market or advertise your brand. 

On your website, you can also showcase just how unique and different you are from the rest. Place it in your About Us page or any of your main pages so people can access it easily. This also doubles as a great way to transparently connect with your target market, and help them build trust in your brand and business.

Conclusion

You see, small and medium businesses do have it tough. They obviously face more challenges than companies that have a surplus of resources. But with the right SMB marketing strategy, you get a chance to at least be on the same level as the larger businesses.

All it takes is to make the right choice about which SMB marketing strategy to use. They are not always easy, but with all of them proven, they could just be what you need.

The post 10 Proven SMB Marketing Strategies That Will Work For You appeared first on Digital Marketing Blog.

Lead Generation vs Demand Generation: What is the Difference?

Lead Generation vs Demand Generation: What is the Difference?

Lead generation vs demand generation, what is the difference?

I’m sure you’ve heard these terms used regularly, but even though they sound alike, there are some important differences to be aware of.

Unfortunately, marketers often use these terms interchangeably, and it can confuse those looking to learn more about digital marketing and the online world.

To clear things up, let’s take a look at the key differences between lead generation and demand generation.

What is lead generation?

Lead generation is the method of using different content types and various marketing tactics to attract users and collect their contact details. The information you gather enables you to nurture users into qualified leads. These leads are people who have willingly shown interest in your offerings and are ready to buy from you.

Lead generation ideas include:

  • Gated content
  • Coupon codes
  • Webinars
  • Special offers
  • Etc.

It means that the lead generator will create a fence or gate around your content, which will entice readers to give you their contact information before they can gain access to the material. After that, you can use the data you collect to reach out to your subscribers, nurture them with more useful articles, and finally, with your offers.

Why does your business need lead generation?

Lead generation is essential to your business because it delivers your sales team interested prospects (leads) that are ready and willing to discuss buying your products or services.

A lead is someone who shows interest in your brand’s products or services by voluntarily submitting their contact details, such as an email address or other vital information. The lead will, from that point onward, be receiving communication from the business in various forms, including email newsletters with marketing offers.

Without leads, a business cannot survive.

Lead generation tactics

Research reveals that over 60% of marketers say that their top marketing challenges are how to generate traffic and leads. That is, according to HubSpot’s State of Inbound Marketing Report.

Generating Traffic and Leads for lead generation vs demand generation

Nonetheless, several marketing tactics can help you boost your lead generation efforts. Here are some of the most effective lead tactics you can use to generate more leads.

1. Create highly-quality content frequently

In every digital marketing toolbox, content is a crucial instrument for attracting visitors to your website or a product page. It is not just any content but in-depth materials that provide value to your target market. Thus, creating quality materials will help increase your reach and produce more leads.

2. Use gated content

When used correctly, gated content can significantly generate more leads and increase your conversion rates. According to Optinmonster, the Trading Strategy Guide used gated content to increase email signups by 11,000 in a month. It shows you the effectiveness of gated content.

Use gated content to generate leads for lead generation vs demand generation

3. Personalize your brand’s point of consumer contact

Personalization has become more prominent because it awakens human feelings and helps in drawing users’ attention to your brand, product, or services. For instance, in a survey by Salesforce, about the “State of the connected customer,” they found that more than 55% of buyers are willing to give personal information in return for personalized overtures.

Personalize Your Brand's Point of Consumer Contact for lead generation vs demand generation

Furthermore, 50%
of respondents will give you their contact data for a personalized shopping
experience.

4. Optimize your landing pages

It is common to see multiple marketing offers on a single landing page. That is a digital marketing mistake you should avoid at all costs. Why? Research indicates that landing pages with multiple offers produce 266% fewer leads than landing pages with a single offer.

Therefore, concentrate on single offer landing pages. Create more landing pages with a focus on a unique offering for each page. That is because the study also shows that sites with 30 landing pages generate 7x more leads than those with 10 landing pages.

As a result, optimize your landing pages with clear messages that will move visitors to give you their contact details.

Other lead gen
strategies include:

Now that we have an idea of what lead generation is, and the why and how-to generate leads, let us define “demand generation” as well.

What is demand generation?

Demand generation
is a business process that focuses on various marketing undertakings. These
marketing efforts help to increase brand awareness and demand for the product
or the services you offer. Demand gen is a thorough marketing application and
sales proposal that takes place throughout the funnel when there is a demand
for your products or services.

A viable demand generation approach comprises AIDA – an acronym for Awareness, Interest, Desire, and Action. Marketers are using this approach extensively to explain the subsequent stages from when a potential customer became aware of a brand, to when they make a purchase.

Why is demand generation important?

Demand generation is essential because its purpose is to arouse your target market and prospective customers’ interests in your business. This marketing process is responsible for all touchpoints in the customer’s journey. That is from being an unknown consumer to a qualified and happy client.

This method is about creating opportunities for demand and the overall growth of your business. You can create such opportunities by advertising your products or services on different marketing channels. Also, ramping up your brand with useful content materials.

Fundamentals of demand generation

Since demand gen programs are touchpoints throughout the conversion and sales cycles, you can segment the applications into five controllable sections.

This step is
essential if you want to create a sustainable marketing strategy that will help
you to generate demand for your brand and products or services.

Therefore, here they are the five fundamentals of demand gen:

1. Target-setting and planning

Generating more demand for your services or products and ultimately growing your income is the primary goal of initiating this program. Hence, to reach your objectives, you need to set targets and plan strategies that will help you accomplish your goals.

The planning stage is your roadmap to success. It should include marketing objectives and sales tactics that will harness every touchpoint through the conversion funnel. This approach will enable sales and marketing teams to work in a united front.

In consequence,
you should define the outcome and KPIs of your campaign to understand whether
your planning will meet your result.

2. Brand awareness

Increasing the
awareness of your brand involves getting in front of your target market with
your brand message. In this way, you educate your audience about your business,
product, or services. Thus, it will enable you to increase your chances of
being remembered at the purchasing phase.

For example, Jeff Bullas partnered with the Instagram tool “HashtagsforLikes,” a platform where you can find the best hashtags that’ll increase your Instagram reach and grow your followers fast.

Grow Organic Followers for lead generation vs demand generation

So to increase awareness and generate demand for the tool, Jeff puts it in front of his target market via social media sites, including Twitter and other marketing channels.

You can use Jeff’s example as inspiration for your brand. Nonetheless, generating awareness for your business is primarily the first step in applying demand generation strategies. This activity will continue from the initial stage of the funnel to when a consumer makes a purchase.

Therefore, the
best way to make it work for you is to know your targets:

  • Who are they?
  • What are their
    goals?
  • What interests
    them the most?
  • Where are they
    hanging out?
  • Why are they
    interested in your business?

To find the answers, you should create buyer personas. Your buyer persona will help you to understand and serve your target market better.

3. Inbound marketing

In today’s
digital marketing space, consumers are more informed than they used to be. As a
result, users will research your brand, products, or services before making a
buying decision.

That is where inbound marketing comes in. Inbound marketing is part of the overall demand generation strategy that handles the high-volume acquisition of targeted leads. It is a lead nurturing tactic that nurtures web visitors through every stage of the funnel into qualified customers.

With inbound
marketing, you can establish bonds with eventual customers by frequently
offering users helpful information that adds value. It will assist in making
your products and services relevant to the reader.

To make the best
of inbound marketing, use the following marketing platforms:

*Important* If
you fail to nurture your website visitors, they will hang-out with your
competitors. So help them define their problems and how to fix them with
helpful content. In that way, you will build a loyal community around your
business.

Other fundamentals of demand gen incude:

  • Client Retention
  • Testing and Analysis
  • Sales Enablement
  • Lead Scoring

Demand generation is not a one size fits all approach. It is a continuous process that is always evolving. Consequently, you should keep reviewing your tactics and make adjustments regularly.

Effective demand generation strategies

Demand generation strategies are helpful at every stage of the buyer journey. Demand generation enables you to create a positive impact and address all touchpoints before consumers enter the funnel to customer loyalty and retention.

Plus, the strategies involve multiple marketing and sales processes. These approaches will ensure that your marketing tactics are relevant to your target audience throughout the entire funnel.

Several marketing tactics will help you generate demand for your brand, products, or services. However, we will discuss only a few actionable steps.

1. Develop a free product

One of the best
strategies for increasing demand for your brand is to develop free helpful
products that applaud your brand. And the best product you can produce is one
that solves your audience’s needs.

Develop Free handful products for lead generation vs demand generation

In consequence, do a bit of research to understand the struggle of potential buyers. After that, create a resource that addresses the issues and provide it for free. Jeff Bullas did that by creating a Free E-book containing over 100 tips and tricks to grow your organic web traffic for free.

The more value you provide to your audience for free, the more demand for your products or services you will generate. That is because your audience will become brand ambassadors. So when users signup for the tools, you can then nurture them through the funnel until they qualify as paying customers.

2. Create quality blog content regularly

Blogging is an
excellent way to generate demand for your business. Although some content
marketers choose to create and publish thin blogs that do not address the
significant issues of their readers, blogging is still a fantastic tool for
demand generation.

Blog post writing is not about creating lame content and expecting it to shine. You need to create persuasive blogs with strong conclusion paragraphs that will leave lasting impressions on the reader.

You can make the
best of your blog by frequently publishing quality blog content. This type of
blog will add value to the reader and drive more Google search traffic.

For instance, my blog post about the “Top 12 Most Profitable Freelance Writing Niches” has generated more demand for my freelance writing services, and also driven organic traffic to my site.

Top publications and websites have syndicated the post, giving it more exposure. Plus, yesterday, the new Marketing Director at Zest.is, Netanel Baruch, invited me through Twitter DM to contribute a guest post on the Zest blog. Why would he ask me when there are millions of other bloggers out there?

create quality blog content regularly for lead generation vs demand generation

The answer is
simple. Netanel read my article and was impressed with the quality of the
content. That is the power of creating informative blog posts.

However, besides
the tips mentioned above, there are other demand generation strategies you can
apply to generate more demand for your brand. These include:

  • Optimize your email marketing campaigns
  • Utilize video content marketing
  • Partner with influencers in your industry
  • Make the most of social media marketing
  • Analyze your marketing performance
  • Use display remarketing
  • Marketing automation
  • Guest posting, and so forth.

Wrapping up the differences between lead generation vs demand generation

At this point, I’m assuming that you already know the difference between these two marketing programs. However, for emphasis, the distinction is that lead generation is a subset of demand generation – a process of collecting web visitors data which you can use to nurture prospects and qualify them into customers.

Lead gen strategies typically imply the use of gated content and other types of lead magnets on landing pages to attract leads. On the other hand, demand generation is an excellent method of creating demand for your brand, products, or services.

Demand generation involves the use of inbound and content marketing in various ways that is far broader than lead gen tactics to generate a need for your services.

Are we missing something? Please, tell us in the comments!

Guest author: Moss Clement is a content manager at Writers Per Hour, a freelance writer/blogger and the Founder of Moss Media. He is working closely with B2B marketers – helping several startups grow their online presence in the digital marketing space. By delivering highly informative content pieces, he has assisted small & medium-size businesses to build their online reputation and connect them with their buyer persona. Connect with him on Twitter & LinkedIn.

The post Lead Generation vs Demand Generation: What is the Difference? appeared first on Jeffbullas's Blog.