How Artificial Intelligence Is Changing Social Media Marketing

How-Artificial-Intelligence-Is-Changing-Social-Media-Marketing

Every time you open Instagram, there are some new ads for you. All these ads relate to what you search for. You move to the explore section and can find thousands of related posts that interest you. But, how is that possible?

This is not just the story of Instagram but pretty-much every social media platform today. If you are somebody who has no idea how this is happening, you are probably unaware of the intervention of AI (Artificial Intelligence) into the world of social media. Nowadays, social media platforms are thinking and acting like humans as well as rationally.

Let us first see how AI is beneficial for social media marketers and businesses.

Benefits of AI in social media

Enhancing the user experience

Artificial Intelligence enables social media marketers to get closer to their audience and understand their preferences. This helps them target their ads in a better way as well as create content in a better way. 

Measuring performance

AI tools also help social media marketers track and analyze their every move. This means they can now track user-engagement, the performance of an ad on the social media platform and can get amazing insights about the content they post.

Thanks to artificial intelligence Hootsuite users can get clear insights about their customers and their choices. Hootsuite now supports a chatbot that can converse with humans and other bots capably. Plus, automation makes things easier for businesses and content creators on social media.

Hootsuite for artificial intelligence changing social media

Are there any drawbacks to the collision of social media with artificial intelligence?

Well, excess of everything is bad! So, getting into the personal space of your audience might lead to the over-personalization of content. AI lets you know everything about users, starting from their search patterns to their purchase history. An overdose of artificial intelligence can be problematic. Consider the many cases of AI failures in the past.

Remember how Amazon’s AI for Recruitment failed because it learned to be biased against women. It always chose men no matter what set of data it was provided. A mere bias in the human mind can easily get transferred to AI and can cause trouble. 

What happens when AI meets social media?

Now, let us dive into reality and see what’s happening currently when social media and AI meet. I’ll discuss the three major social media platforms – Facebook, Instagram and Pinterest.

Facebook and artificial intelligence

Facebook has loads of data. Every day more than 350 million photos are posted on Facebook. However, text-based posts still dominate the platform. Facebook is utilizing this data to generate buying suggestions for people. It also has built a neural network that decides and analyzes the conversations happening on Facebook.

Facial recognition is another major win for Facebook and AI. Due to its face recognition, people get tag suggestions. For businesses, this can be a way to connect with customers. For example, a marketing campaign by a restaurant or a clothing brand may suggest that if people can recognize their faces with the business, they will win prizes. It is a great way to gain publicity and recognition.

Mark Zuckerberg for artificial intelligence changing social media

Selected advertising is something you are already aware of now. You see the ads that interest you. All this is possible because of AI that judges your search patterns, buying patterns and complete online presence.

Instagram and artificial intelligence

I gave you an insight at the beginning of how Instagram and Artificial Intelligence are together enhancing the user experience. The first one is on its explore page. The explore page picks up trending stories and posts from the world. This means that if marketers use a trending hashtag they can reach a wider audience.

A value-based news feed is another striking feature of Instagram. Many users were disappointed when Instagram rolled out the chronological order news feed. Now we enjoy getting those posts on our feed that interest us. Instagram optimizes the news feed for every user, based on their preferences. This means social media marketers can reach their audience in a much faster way.

Our heads shook in terror after reading the news about the constant bullying of teenagers on Instagram. The platform owners took a great initiative though and came up with DeepText AI – a smart algorithm that removes anything that is spam or against the Instagram community guidelines.

Their team classified the comments on the platform as spam or not spam based on thousands of Instagram users who reported spam content to them. This is again a boon for marketers as they can keep away from spam accounts and allow genuine users to find them. Here is a screenshot of the content moderation settings on Instagram.

Comment Controls for artificial intelligence changing social media

Pinterest and artificial intelligence

If we go by the numbers, Pinterest is a huge community of 300 million monthly active users. There are more than 200 billion Pinterest pins on the platform. It has also been found that more than 80% of the users purchase because of the personalized content they find on Pinterest. This means the platform is doing a great job.

The deep learning algorithm of Pinterest – PinSage is based on neural networking. This means every image on the platform is attached to a neural network based on a theme.

For instance, if you search for ‘smoothie recipes’ on Pinterest,
you will get all the images that relate to this theme. You will get
comprehensive information about smoothies like Keto smoothies, morning
smoothies, smoothies for weight loss and what not! You can plan your entire
week’s recipe with those search results. This is tremendously good for
marketers as they get a better chance to rank in the results. PinSage has
enhanced engagement and activity among users.

Now here is another amazing feature – PinterestLens. When you take a picture through PinterestLens, it decodes everything from its colors to its shape and visual patterns. Based on that information, it shows the related results to users.

For instance, consider this screenshot. A picture of strawberries when taken through PinterestLens results in different strawberry recipes. Social media marketers can leverage this feature and be a part of user results easily. 

Pinterest image Fruits for artificial intelligence changing social media

Wrapping up

We have seen that if used correctly, AI poses to be a great opportunity for social media marketers. AI can enhance your connection and communication with users. AI can not only help in collecting better quality and quantity of data from social media platforms but can also provide you with deep insights about the data that is collected. All of this can help you enhance your marketing campaigns and make better decisions.

If you are unwilling to enhance your strategies with the changing role of AI in social media, you might have to face failures. What do you think? Has AI helped in enhancing your social media marketing campaigns?

Guest author: Elliott Smith is Australia immigration expert at Visa2immigration. He deals with working professionals, students looking for visa services. He also composes articles, on study abroad, methods to apply visa in the most proficient methods.

The post How Artificial Intelligence Is Changing Social Media Marketing appeared first on Jeffbullas's Blog.

How to Embed an Instagram Feed on a Website (6 Amazing Tools)

How to Embed an Instagram Feed on a Website (6 Amazing Tools)

Instagram has been one of the most popular social platforms among marketers in recent times due to its remarkable aesthetics and promotional capabilities.

With these capabilities, there has been an emerging trend to integrate an Instagram feed with an online storefront, i.e. a website, to make the most of this platform.

But what is an Instagram feed?

An Instagram feed can be understood as the discovery and curation of all relevant and valuable visual user-generated content (UGC) from Instagram relating to a particular profile, keyword, hashtag, etc. into a single feed easily and quickly for the purpose to embed it on a website.

It brings all the valuable UGC
from different demographics into a single place for effortless and effective
marketing.

We have listed six amazing tools to embed an Instagram feed on your website below. Enjoy!

6 Tools to embed an Instagram Feed on your website

1. Taggbox

Taggbox is one of the best user-generated content (UGC) platforms that helps marketers build trust, increase engagement, and grow conversions on Instagram by displaying their feed effectively across all marketing touchpoints.

With Taggbox, you can easily
create an amazing Instagram wall empowered by your earned user-generated
content within minutes.

Create Instagram Wall using Toggbox to embed Instagram feed

The best part about this tool is that it provides a UGC rights management feature that lets you get the rights to the users’ content and expand your digital asset pool by owning trustworthy and authentic users’ content.

Features

  • Easy and quick UGC curation using hashtags, profiles, or usernames, and more.
  • Customize feed with beautiful themes, layouts, designs, fonts, colors, etc.
  • Powerful moderation panel with automation and profanity filter to maintain the utmost content quality.
  • Add custom posts, promotional full-screen announcements, highlight content, auto content play, and more.
  • Insightful analytics for performance measurement with custom CSS and API access.
  • Real-time content updates to maintain a fresh, unique, and updated feed.
  • Highly responsive feed design and layout with in-built optimizations.
  • Simple feed creation and embedding with no technical expertise requirements.
  • Compatible with HTML, WordPress, Wix, Shopify, Squarespace, and more.
  • 2 Weeks free trial for every user with a vast range of plans designed by industry experts.
  • Hassle-free management with robust customer support. 

2. Instagram Embedding

As we discussed at the start, Instagram has evolved into a platform with tremendous functionality. Similarly, Instagram has a feature that lets you embed Instagram content on your website.

Why have we used the word content and not feed, though?

That is, first of all, you can
only embed a single post at a time from Instagram to your website, and for
that, you have to access Instagram using a laptop or a desktop as it isn’t
possible with mobile phones.

Instagram Login form to embed Instagram feed

Now, although it isn’t that
multifunctional or effective as compared to other tools in the list, there are
some advantages to it as well.

Features

  • Easy and simple embedding procedure directly from the post of your choice.
  • An excellent solution to highlight posts such as testimonials, mentions, or shout outs by popular personalities.
  • Fast and responsiveness along with no concerns of security as Instagram itself is the source.
  • Access to a wide range of content.
  • A solution that does not require any technical expertise and is free to access for every user.

As it is minimalist, there aren’t
many features available at your disposal besides the basic embedding of a post.
If you want just one or two posts, then it is a perfect choice; otherwise, it
is recommended to use the other available tools.

3. SnapWidget

SnapWidget is a tool that helps you integrate an Instagram widget on your website. Besides Instagram, it offers embedding functionality for YouTube, Twitter and Facebook social platforms as well.

Add IG in website using Snapwidget to embed Instagram feed

Their website states that it is a tool to increase your followers or for any other social platform. The tool focuses specifically on collecting content from Instagram into a widget feed and display it on your website to gain exposure and awareness.

Features

  • Content aggregation from Instagram, Facebook, Twitter, and YouTube.
  • Different widget layouts and designs created for diverse uses.
  • Automatic content updates directly fetched from Instagram.
  • Compatible with Shopify, HTML, Zoomla, WordPress, and more.
  • An announcement post, and carousel posts that display functionality to your feed.
  • Access to analytics, custom CSS, pop-up view, and active customer support for the feed.

Besides these features, you can
unlock some of the other features if you buy the plans with higher pricing.

Although the features are great
but the downside to this is that content updates will take at least 5 minutes
to show. It is a huge drawback as compared to the other tools in the list.

4. Flockler

Flockler is a social media aggregator that helps in the aggregation of content from social media platforms such as Instagram, Facebook, Twitter, LinkedIn, etc. into a social media feed and displays it on a website.

Flockler social media aggregator to embed Instagram feed

The social media feed can also be
displayed in events, social walls, digital signages, and digital displays. With
the tool, you can create an Instagram content feed and add it to your website
to increase the visitors’ time spent on the website and probably conversions as
a result of that.

Features

  • Feed customizations with layouts, designs, styling, and themes.
  • Content moderation facility to filter the relevant content for your Instagram feed.
  • Plugins for Magento, WordPress, and Shopify.
  • API access to the feed to customize it further for your convenience.
  • Availability of data analytics for the feed.
  • Various plans with varied pricing options and customer support facilities.

5. Smash Balloon

Smash Balloon is a popular plugin for WordPress for social feeds that provides the functionality of creating and embedding an Instagram feed along with similar options for Facebook and Twitter.

SmashBalloon WordPress plugin to embed Instagram feed

This tool focuses on giving customers the full freedom to create social media feeds according to their liking and requirements with extensive customizability that is tailored to fit any website.

The curation of user-generated content hasn’t been mentioned on the website, but beyond that, the tool has some great features to offer for users.

Features

  • Create multiple feeds for Instagram without any particular restrictions.
  • Curate content using Instagram hashtags or even aggregate Instagram stories to the feed.
  • Customize with multiple layouts, post highlights, pop-up view, display text, and more.
  • Easy and simple setup without any extensive technical or design knowledge.
  • Feed optimization with quick responsiveness for mobile devices.
  • Options for content moderation and posts filtering using keywords or hashtags.
  • Regular content updates with quick support from expert developers.
  • Three different plans for personal, business and developer use with varied pricing.

6. YotPo

Yotpo is an eCommerce marketing platform that focuses on the aggregation of visual user-generated content from social media platforms, including Instagram, into a single feed and displays it on a website as shoppable content.

Yotpo eCommerce Marketing Platform to embed Instagram feed

They outright mention themselves as an enterprise technology and integrated solutions platform that is dedicated to eCommerce businesses. Their offered solutions revolve around customer reviews, visual marketing, loyalty programs, and referrals.

Features

  • Collect and curate visual content from Instagram into a single feed.
  • Create custom albums, product galleries, and personalized galleries on your website.
  • Content management possibilities along with multiple domain support.
  • Dedicated success manager to provide expert advice and key industry insights.
  • Advanced platform management with options of a blacklist, multi-user login, and profanity filter.
  • Add widget on your website to gather feedback from the community.

Benefits of embedding an Instagram Feed

1. Exposure and Awareness

Having an Instagram feed on your website helps you cross-channelize traffic among the website and your Instagram profile that helps in increasing brand exposure, reach, and awareness among consumers.

It is an excellent way of increasing your communication and promotional touchpoints with users.

Intensified exposure, reach, and awareness is an initial step towards the growth of a website and overall brand.

2. Trust and Authenticity

In this digital age,
trust and authenticity are two crucial factors that shape the brand image and
its long-term success.

Therefore, highlighting the trustworthy and authentic user-generated content through your Instagram feed on your website can help in building valuable social proof for the brand.

It increases brand loyalty and advocacy among consumers. Also, user-generated content is a strong influencer of consumers’ online behavior and decisions that you can leverage for your benefit.

3. Engagement and Interactions

The key aim of any website is to get maximum user engagement as it directly helps with conversions. With such vibrant and diverse content from Instagram, users become tentative to engage and interact with the feed.

Also, Instagram is a visual-heavy platform that has captivating visual content where the visuals are known to be way more engaging, attractive, and interesting to users.

It results in the increment of average dwell time on the website, along with enhanced interactions with the website. It helps the search engine ranking of the website, reduced bounce rate, easy discoverability, and positive word of mouth marketing for the brand.

4. Conversions and Growth

The ultimate goal for most websites is to convert visitors into conversions to amplify brand growth.

Conversions aren’t just sales, but it can be getting forms filled, gathering user information, or any desired action taken by users.

An Instagram feed can help you achieve these desired actions from users by making the online purchase journey shorter, more straightforward, informative, interesting, and engaging, especially for eCommerce businesses.

Increasing conversions leads to an amplified customer base, revenue generation, and overall brand growth.

Conclusion

Instagram has over a
billion active users, with half of these users being active daily and 1/5th of
the overall users visiting a business profile daily.

With these immense numbers, the
opportunities are evident for marketers to gain exposure, trust, awareness,
engagement, and conversions. But it is not possible to bring such a massive
audience to your website.

Therefore, embedding an Instagram feed on your website is the perfect solution to integrate the power of social media into your business and leverage these opportunities.

So, choose the best platform and uncover these benefits and many more for your website and brand.

Guest author: I’m Anne Griffin and I’m a digital marketer and technical writer. I’m passionate about exploring and writing about innovation, technology, and digital marketing trends.

The post How to Embed an Instagram Feed on a Website (6 Amazing Tools) appeared first on Jeffbullas's Blog.

The Ultimate Video Marketing Guide For 2020

The Ultimate Video Marketing Guide For 2020

Video marketing has become a top priority for businesses of all sizes. It is indispensable, irreplaceable and simply too important for businesses of all kinds. Why you ask?

Did you know that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text? This is one of the primary reasons why 85% of consumers want to see more video content from brands.

However, we understand that video marketing can be overwhelming and honestly a little terrifying to figure out how to start this process.

Don’t sweat it. We’ve created this compact, step-by-step guide for you, that will hold your hand and initiate you into the exciting but seemingly overwhelming world of video creation and video marketing.

Video marketing - What you will need
Video marketing - What you won't need

Let’s get started!

The Plan of Action

Step 1: The content plan
Step 2: The offer
Step 3: Snackable videos
Step 4: Video ads
Step 5: Upload and take videos live
Step 6: Promote and tell the world!

Step 1: The content plan

Alright, pay attention now, because this is where it gets interesting!

One very fascinating concept in sales and marketing is that of the sales funnel. An inverted triangle with a top, middle, and bottom.

At the top, there are those who don’t know of your business yet. We like to call this the Stage of Awareness.

The middle consists of those who are still researching before spending their money. These people are currently in the Stage of Consideration.

Those at the bottom are screaming “take my money” and are completely convinced to buy from you. These folks right here are at the final stage, which we call the Stage of Purchase.

The content needs for each of these categories are different, as they should be. Based on this categorization, you can devise your content plan, which will cater to each specific category of people, separately.

Let’s go one by one!

Attention – For those on the top who are blissfully unaware of your business, you require their attention. So you make a few snackable videos to draw their attention to your brand. What the heck are snackable videos? You’ll find out soon below.

Clicks – You have their attention, what next? Ideally, you would want them to visit your website now, which would require them to click on the ad. Offer up a video-ad and track the number of clicks you get to your site. If they are high, keep doing what you are doing, if not, regroup and shuffle it up.

Conversions – The ultimate aim of any marketing campaign? Conversions. At the end of the day, you are looking to make sure your products sell better.

Video marketing - sales funnel

Draft the perfect offer to make sure that your product sells and you are able to convert clicks to sales. We’ll teach you how!

Got your own sales funnel to fill now? Great! But here’s some important advice before you begin.

Do not chase perfection, because it is futile. Try to produce as much content as you can, while maintaining some basic guidelines, and keep iterating. Soon you’ll find unique content pegs that work wonders for you!

Be open to experimentation!

Step 2: The offer

Done and dusted with the content plan? Perfect, let’s get on with the next part.

If you are a business that is interested in video marketing, your primary aim would naturally be to convert a potential customer into a paying customer.

For that to happen, you have to present them with an offer that is simply too tempting to refuse.

So, how do you draft the perfect offer for your products? Let’s find out!

Let’s conduct a simple exercise. Go to any social media platform that you currently use, and study the first ad that you come across on that platform. Inevitably you will notice that in most cases, it will have the following three types of offers:

Download – Examples include Checklists, Ebooks, Guides, Applications, Plugins, etc.

Discounts – Examples include Coupons, Free Trials, Bundle Sales etc.

Destination – Examples include Event, Webinar, Training, Demo, Consultation, etc.

You can access many more Offer templates like the ones above on InVideo.

The moment you click on any of these offers, you will be redirected to a page where you will be asked to provide your email address.

What good are email ids, you ask? Well, this is when you establish the initial communication with your potential customers, where you introduce them to your brand.

Remember, the real money is in the follow-up. But you can’t follow up unless you have an email address, to begin with.

Once you have the perfect offer, you can start sending out emails.

Now the most important part of this step is to create an appealing landing page, which would serve up the offer to your potential customers on a silver platter.

The basic anatomy of a landing page is minimal. It usually has a headline and sub-headline on the top left corner, a supporting video to go with it and most importantly, a well-highlighted area for the visitors to type in their email address.

Video marketing - Landing page template

Here are two examples of what a good landing page looks like:

Video marketing - Landing page example #1
Video marketing - Landing page example #2

Step 3: Snackable videos

We have all our basic ingredients ready, let’s now learn how to prepare our snackable videos!

Now here is the truth – 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes.

With snackable videos, we try to quickly draw the viewers’ attention and keep them hooked as long as we can.

What these videos achieve is a massive boost in the follower count of your page, and frankly, that’s an incredible asset to have. The higher the number of people aware of your brand, the higher the chances of actual leads!

So here is a simple formula to remember when making such a video:

Video marketing - Snackable video
Image Source: Vidiseo

The first half could contain an interesting statistic, or a quick fact about the industry, or maybe a tutorial. The last few seconds of the video should simply display your brand name and logo.

You can easily create these videos using any of InVideo’s quick templates within minutes.

The InVideo team have put together a few video marketing ideas for a number of different industries, looking to create their own snackable videos.

  1. Travel
  2. Restaurant
  3. Marketing Agency

Step 4: Video ads

Remember how we served you a perfect recipe for your snackable videos?

Well, you guessed it right! We have a similar tried and tested formula for creating video ads.

Once you have the viewers’ attention, serve them a video ad that presents both a problem and a subsequent solution.

What is now left is to just show them the final offer, post the ad.

So the formula goes:

Video marketing - Video ad
Image Source: Vidiseo

The team at InVideo have put together a few video marketing ideas for a number of different industries, looking to create their own video ads.

  1. Real Estate
  2. Fashion
  3. Winter Sale

Step 5: Upload and take videos live

Once you have your videos ready, you just have to upload them for people to find on the internet.

Here’s a step-by-step guide on how to upload your snackable videos on Facebook:

  1. Go to ‘Publishing Tools’.
  2. Click on ‘Video Library’.
  3. Click on Upload and make sure you have a great title and description.
  4. Create appropriate tags for your video. You can use your business type, name, and some other relevant keywords to make sure your video gets maximum traction.
  5. Explore the Publishing options which let you schedule your post, add it to a playlist, turn off comments on the post if you want, etc.
  6. Hit the ‘Publish’ button and voila! it’s live.

Once it is up, you can check various stats by going back to your video. These include average watch time, minutes viewed, audience engagement and many more.

These stats will help you track how well your snackable videos are performing on social media!

Step 6: Promote and tell the world!

The war is almost won but hold on, there’s one more thing to be done. You have to promote your videos.

For quite some time now, the organic reach of posts has been steadily declining. The average organic reach of a Facebook post is 5.5%. Paid reach, by comparison, reaches 26.8% of the total audience.

It has been firmly established that people are spending more than ever on ads and that they are delivering the desired results.

Are you wondering at this point, how to boost your viewership?

The right way to boost isn’t just to get anyone and everyone to watch your ad. What is ideal is to specifically target niche audiences who you know will be genuinely interested in your ad.

You can experiment with the demographic customization options and according to your product and its target audience, pick the kind of people who would be most likely to watch your ad.

Video marketing - Audience segmentation

For example, if you have just opened a cool new cafe in Amsterdam which would really appeal to young people, then you should run your ad targeting people who live close by, and who are in the age range of 15-30.

Believe it or not, location-based ad targeting has been a favorite tool for marketers for quite some time now.

The trick to remember when running ads is to reach out to an audience that has already seen your snackable videos. Otherwise, they would not be able to relate to or recognize your ad. This is why Facebook’s audience customization options are a perfect match for your needs.

The audience customization option lets you create your custom audience via different sources like your website, Instagram account or through videos you have posted on the site and more.

You can then set different parameters based on the source you have chosen, and Facebook will create a custom audience for you. The next time you are running an ad, you can specifically run it just for your custom audiences.

Recap

Video marketing - How-To Steps
Image Source: Vidiseo

Phew! We made it to the end. Give yourself a well-deserved pat on the back.

We have provided you with all the ammunition and know-how you need, to craft a successful video marketing campaign. We can’t stress this enough: don’t get hung up on getting the perfect video ad or the perfect caption. Just follow the framework we’ve discussed above and aim towards getting your first round of marketing videos in place and take them live!

Guest author: Matt Ballek is a veteran digital marketer with over 15 years of experience, working with brands like Google, AT&T, Lowes, PBS; as well as small businesses and individuals.

The post The Ultimate Video Marketing Guide For 2020 appeared first on Jeffbullas's Blog.

How to Use Social Data to Launch a Successful Marketing Campaign

How to Use Social Data to Launch a Successful Marketing Campaign

Social media defined the most successful marketing campaigns in 2019.

Remember
Popeyes chicken sandwich promotion campaign on Twitter?

Popeyes Chicken Twitter Promotion Campaign for social data

Image Source: Twitter

Popeyes managed to sell all their chicken sandwich supplies over several weeks. As a result, their Twitter promotion campaign turned out to be a $65 million win.

And it’s not just the competition between Popeyes, Wendy’s, and Chick-fil-A that made this campaign successful. There’s something bigger behind this success.

As
big as social data.

What is social data and how does it impact marketing campaigns?

Social
data is a very valuable asset that brings you plenty of benefits to launch a
successful marketing campaign.

Essentially,
social data is raw data collected from different social channels (mainly social
media). This is the information shared publicly by social media users, which
includes but is not limited to:

  • location
  • means of communication
  • language
  • biographical data
  • feedback (e.g. likes and shares)
  • shared links, etc.

Social data, however, won’t guarantee that you get all the answers right away. Social data has limitations in that not all users share all this information.

Nevertheless, mining social data can bring you considerable advantages, namely:

  • A hyper-targeting opportunity. Since you get extensive information on who represents your target audience, instead of targeting a general audience, you get the ability to narrow it down and target a niche audience.
  • You are always in the know. Social data is constantly updated, so you can track the dynamics of your marketing campaign.
  • Better outreach and better sales. Getting more exposure and driving sales is what every marketing campaign is about. Social data provides you with the information needed to better understand what content, for instance, can help you increase exposure and boost sales.

Okay,
enough praising social data.

Let’s
take a look at how you can employ it to launch a successful marketing campaign.

1. Study your target audience

Let’s
start with the technical part of the question.

What
defines every marketing campaign?

It’s the target audience, of course.

Describing
the target audience is one of the first steps of preparing the strategy that
your marketing campaign will follow. And, you can already employ social data at
this step.

In
the early stages of defining the target audience, we usually take into account
the following criteria:

  • Demographic – age, gender, location,
    language, marital status, education, job, etc.
  • Psychographic – lifestyle, hobbies,
    interests, behaviors, values, needs, etc.

Before you draw the chart that describes your target audience persona, however, take a look at the audience that already follows you on social media. There, you can check out the demographic and psychographic social data that they’ve shared with you.

For
instance, on Facebook you can check out the gender, age, location and language
of your followers:

Target your Audience for social data

Twitter,
however, shows a bit more data, allowing you to check out the main interests of
your followers:

Followers Main Interest for social data

As a
result, you get an idea of who represents your existing social media audience.
Social data describing the interests can help you determine your niche audience
for a more targeted marketing campaign.

2. Find unique content ideas

Besides
the insights on your audience, social media channels provide you with analytics
on how your audience perceives your content.

On
Facebook, for instance, you can both check out general post types and the
performance of each of your posts separately:

Find Unique Content Ideas for social data

LinkedIn allows you to do the same and check the number of impressions, reactions, as well as the click-through rate of each post:

LinkedIn Engagement Update for social data

However, you can also mine social data yourself directly from your followers by surveying them. Doing social media posts is what helped Flatfy, an international real estate company, come up with content for its global marketing strategy. Instead of doing boring blog posts or irrelevant social media stories, they created interactive graphs and maps:

Flatfy for social data

Choosing the right content with the help of their target audience pushed Flatfy to showcase their knowledge and experience, ultimately helping them grow from a small startup to an international company.

Surveying your audience is a social listening technique. With social media tools, you can survey your audience and collect social data without much effort.

On Instagram, for instance, you can collect social data 24 hours after a poll launches:

Collect Social Data on Instagram 24 hours after poll launches for social data

Image Source: Social Media Examiner

Having your target audience participate in a poll will inspire them to contribute to your marketing campaign and feed you with inspiring content ideas as well.

3. Increase exposure

The
fastest route between a brand that is looking for more exposure and billions of
social media users is a hashtag.

A hashtag is also a carrier of valuable social data that can be used to prepare a marketing campaign.

What
social data does a hashtag carry?

Hashtags
are direct indicators of what’s trending on social media. The rank of a hashtag
is determined by the number of users who have used this hashtag. On Twitter the
list of trending hashtags is updated daily according to the activity of Twitter
users:

Incorporate Social Date to Increase Exposire for social data

Not every hashtag, however, is good for your hashtag strategy on social media. If you want to incorporate a certain hashtag to increase the reach of your marketing campaign, it is important to check its performance.

Let’s
say your company sells real-time location systems or RTLS (IoT devices) to
manufacturers. Check out the performance of #RTLS and #IoT:

#RTLS

RTL Performance for social data

#IoT

loT performance for social data

The drastic difference in the performance of both hashtags will influence your reach and exposure, as well as the overall success of your marketing campaign.

Over to you

The use of big data is among the most important trends that will influence social media marketing in the upcoming year. More attention will be paid to the algorithms that mine and process social data to create more detailed reports that can later be used to launch marketing campaigns.

Right
now, however, social data can still provide you with all the information to
define your target audience, find content ideas, and work on ways to increase
exposure.

So,
don’t disregard the value of social data. Embrace it.

Guest author: Ryan is a passionate writer who likes sharing his thoughts and experience with the readers. Currently, he works as a digital marketing specialist at Flatfy. He likes everything related to traveling and new countries.

The post How to Use Social Data to Launch a Successful Marketing Campaign appeared first on Jeffbullas's Blog.

AffiliBots Review

Review:

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One of the biggest affiliate sites is Click Bank. This bonus gives you an insight to how to make it all work for you the way you want it too. Becoming an expert on the marketing within it will help you greatly.

How to Use the Skyscraper Technique to Improve Your SEO Performance

How to Use the Skyscraper Technique to Improve Your SEO Performance

Most people think “great content” is what’s going to help them improve their SEO standing. Alas, that isn’t true anymore. You could write an incredible article and that still would not be enough, unfortunately!

With competition on the rise, you need to work twice as hard now to stay relevant. So if you want to get noticed, you absolutely have to make use of link building techniques. Keep in mind that these techniques aren’t a substitute for great content. Don’t compromise on your writing quality.

One such technique is the now-famous Skyscraper Technique.

What is the Skyscraper Technique? Why is it famous? All
valid questions that we will shortly answer. We’ll even give you a little
checklist at the end so you never forget the steps to this link building
strategy.

What is the Skyscraper Technique?

The Skyscraper Technique was developed by Backlinko’s Brian Dean back in 2015. The strategy gained immense popularity when Dean published the results he achieved after using it. In a matter of 14 days, the organic search traffic to his entire site doubled. You read that right – doubled!

But what is the technique really?

The Skyscraper Technique attracts high-quality backlinks by improving existing content out there. We’ll dive into the exact steps on how to do that in just a minute. Before we do, let’s talk a bit about the technique.

It involves searching for the most popular and responsive
blog posts that exist on high-quality sites. Make sure that the blogs are
relevant to the industry you are in. Go over blogs and find one that fits your
criteria.

Next, recreate that blog. That means taking the same topic and ideas and writing a much better blog on it; one that is longer, up to date, more visually appealing and so on. When you’re finished with the improved blog, connect with the sites that linked to the original content. Chances are, the websites will be interested.

The website you’re reaching out to already clearly has an interest in the topic. Furthermore, there’s already an established target audience for such blogs. Both these factors point to the obvious conclusion that the website and its audience, both will want to link to your improved blog.

If you do this enough times, slowly but surely you’ll see the traffic to your blog improving. Now let’s break down the Skyscraper Technique into smaller steps, each more crucial than the last.

Steps to executing the Skyscraper Technique

Now
that you have a rough idea of what the technique is all about, we can look into
the actual steps it consists of:

Checklist for skyscraper technique

1. Search for a blog to recreate

Kick off the Skyscraper Technique by conducting your
initial research. Look for a blog that is relevant to you. Don’t choose a topic
simply because it’s doing well but doesn’t have anything to do with your
business. That won’t create any value for your organization. Instead, limit
your search to only those topics that relate to your industry. That will also
make things easier for you because you’ll actually know what you’re writing
about.

This first step sets the entire basis of the Skyscraper Technique. So don’t rush things. Keep in mind that you might not find the perfect blogs on your first go. It’s going to take time until you come across the right ones for you.

There are several tools available online that allow you to easily find link-worthy content. Here, we use one of these, Buzzsumo, to find sites with articles on a chosen keyword. This is more useful than a Google search because it helps rank articles according to their engagement.

Buzzsumo for skyscraper technique

2. Narrow down distribution partners to contact later

By this step, you’ve found a blog that you’re going to improve. The blog is a success with a substantial target base. Soon, you’ll have your own blog on the topic that is newer and better. However, you need a whole list of websites to pitch to.

Out of that list, not everyone is going to link to your new
blog. Even Brian Dean had a success rate of 11%. Surprising right? Actually,
11% is a great success rate. Think of all the impact that it created. Remember,
quality over quantity. Your list of possible distribution partners will have
some high-quality sites in there. And an 11% success rate out of those
high-quality sites can produce astonishing results for you.

Now let’s come to how you’re going to find possible
distribution partners. There are some famous blog sites out there that you must
already know of. List those down. Then hop online and look for similar blogs
that cater to the same audience and are within the same industry/niche. There
you have it – a whole list of distribution partners to contact once your blog
is ready.

One way to get this list is to look for other sites that have linked to the original content. Again, there are several tools online that you can use to do so. Here, we use a free backlink checker by Ahrefs. Let’s say you’re interested in the article by Marketing Solved below. Simply plug the URL into the backlink checker and you’ll be able to view all pages and sites linking to it.

Distribution Partner like Ahrefs for skyscraper technique

As you can see, there are 35 existing backlinks for this
article. That means 35 potential distributors you can contact.

3. Recreate better content

Time to put those amazing writing skills of yours to work! You have the original content with you. This is the part where you improve it. Improving it doesn’t mean just copy-pasting the article and throwing in some fancy jargon. Instead, it means properly writing it from scratch on your own. Then you incorporate different visuals and statistics etc. to make your content pop.

You need to ensure that the visual content you include is not only engaging but also easy to understand. Don’t force visuals in the article if they don’t add any value. Also, always keep the audience you are catering to in mind. For example, if you’re targeting enterprises that have a more formal tone, then inserting jokes and such in your content won’t make sense.

Aside from using visual content, another approach to
improve your existing content is to make it longer. Discuss the topic in great
detail. In fact, turn it into a comprehensive guide if possible. Also, make
sure to include statistics. They’ll help support your writing and add weight to
it.

4. Promote your new blog

A common practice when emailing for backlinks is adding
your social media profiles as well. This helps showcase that you are an established
writer and serves as proof of your legitimacy.

If you haven’t created any such social media profiles, right now would be the time to do so. LinkedIn, Facebook and Twitter are the top 3 that you absolutely have to be on. With your accounts in place, it’s time to start gaining some traction. To do that, you have to start sharing your best blogs and writing pieces. Sharing on social media channels also helps create an initial buzz about your article. This helps establish social proof about the article’s importance, prior to contacting potential linkers.

5. Email your list of distribution
partners

Remember when you shortlisted possible distribution
partners back in Step 2? It’s finally time to make use of that list! With your
article ready, you can now start reaching out to websites.

To start off, create an email template that works best for
you. Of course, you’ll have to change the template a little each time by adding
some personalized touches to it. A good practice is to be direct instead of
beating around the bush. Tell the website how your blog is useful for them and
can add value to their blog.

Mention how they already mention a similar article on their site. But since the old one is outdated, you took the liberty to improve upon it. The one you’re now presenting to them is more in-depth and engaging. Make sure to attach a copy of the newer blog so they can go over it to see if they like it.

A good template to help you out would be Brian Dean’s template that he has shared:

Email your list of Distribution Partners for skyscraper technique

Ready to increase your search traffic?

And there you have it
– that’s the Skyscraper Technique. You have all you need to try it out for
yourself. The strategy has great potential, if only you remember to take your
time with each step.

Just remember that the
content you’re creating is bound to succeed. Why? Because there’s already an
established demand for it. So time to improve your search traffic!

Guest author: Amna is currently a Content Marketer at EZRentOut, a rental software, where she particularly enjoys creating visual content. She is an avid reader, with a special interest in psychological thrillers, and enjoys picnics and drawing whenever she gets the time.

The post How to Use the Skyscraper Technique to Improve Your SEO Performance appeared first on Jeffbullas's Blog.

8 Secret Tips for Using Facebook Ads for Ecommerce

As the largest social media network, Facebook is an excellent platform for ads. Properly targeted Facebook ads for ecommerce can be very helpful for any shopping business.

If you’re not running Facebook ads now, the chances are good that you’re missing on a lot of opportunities to make money.

To help you out, we have listed some of the most effective tips that you can use when coming up with strategies for running Facebook ads.

Proven Tips in Using Facebook Ads for Ecommerce

With over a billion users, using Facebook ads for ecommerce is a literal goldmine for businesses. And with such a huge number of users, the reality is that almost everyone is using it to their advantage. So why not join in and reap the same benefits yourself? Here are a few ideas that might help boost your Facebook ad strategies.

TIP# 1: Utilize Multi-Product AdvertisementsFacebook Ads for eCommerce

As the name suggests, the multi-product ads will allow you to showcase several products at the same time on Facebook. Using this type of ad can be very helpful for several reasons:

  • This type of ad can be help boost conversions as the more products that a potential customer can see, the likelier that the customer will click on an ad.
  • It can be used to showcase the various features of a product.
  • It gives more options to customers.

More importantly, there are indications that multi-product ads really work. This type of ad is actually more efficient when compared with other types. According to a study, companies experienced up to 300% increase in their click-through-rates after they used multi-product ads.

Also, here are some more interesting figures from an Adobe study:

  • The CTR(Click Through Rate) increased from 50% up to 300% of brands who used multi-product ads.
  • The CPC(Cost Per Click) decreased up to 35% because of higher engagement.
  • It resulted to more efficient CPA(Cost Per Acquisition).

However, not all companies that use Facebook ads of this sort will experience that rate of increase in their CTR, as there are still other factors that should be considered but the number is still significant and should be food for thought for any business owner. And it is a great way to start how you can exploit the opportunities offered by Facebook ads for ecommerce.

Tip #2: Run Retargeting CampaignsFacebook Retargeting Ads

If you have been running your ecommerce business for some time now, then you know that most potential customers end up leaving their cart without completing their purchase. To be exact, 72% of online shoppers end up abandoning carts. 

You don’t need to be a rocket scientist to see that it’s a pretty huge number!

Interestingly, only 8% of those who ended up abandoning their carts will come back. That’s a major missed opportunity because those customers have expressed their interest already about the product being sold. Think of the possibilities if you could just get them all back. Or at least most of them.

So, what do you do in order to get them back? This leads us to our second tip on this list of using Facebook ads for ecommerce. You should run a retargeting campaign. By using retargeting campaigns you have a chance of getting over 25% of those customers to come back. That might not be as huge a number as that of those abandoning the carts but it is still a significant one.

It makes sense for you to use retargeting campaigns. If you spend time and money on new people to convince them to buy your product, then it should be worth it to work on those who are already interested in what you are selling. They might not be as hard to convince, when you think about it.

You can run retargeting campaigns together with  coupons, discounts, and other enticing offers.

Tip #3: Make Sure You Use Conversion Tracking Pixelecommerce facebook adsIf you’re not aware of what a Conversion Tracking Pixel is and what it can do, then you’re missing out on a great deal.  A Conversion Tracking Pixel is a code that is used for tracking the behavior of those who visit your site.

It allows you track the amount of conversions you receive from your advertising campaign.

Conversion Tracking Pixels can also be used by Facebook in order to improve campaigns and target the right audience for your ads. In other words, another fantastic way to use Facebook ads for ecommerce purposes.

When you place Conversion Tracking Pixels on the checkout page, you will be able get data regarding the actions taken by customers after clicking your ads. That way, you can measure your ROI more accurately.

But this step should be taken way ahead before you actually run your campaign. By doing so, you will give Facebook enough time to learn more about the people who are converting. Sort of giving them a heads up just so they will know about those who will convert ahead of time.

Tip #4: Use Video Advertisements Whenever Possiblefacebook for ecommerceIf you are planning on other ways of using Facebook ads for Ecommerce, you should know that Facebook prioritizes video content. That means your ads would have more chances of ending up in the feed of the right people if you use video. That should be a light bulb moment that points you in a new but successfully familiar direction.

Also, videos are a lot more engaging in general. They are not as dull as other media types. Someone would be more likely to stop and watch a video than to just look at pictures of products. Stats show that most Facebook users end up watching videos on the platform daily.

The way that videos on Facebook has been setup is that they play instantly once a user scrolls over them. That catches the attention of users. And that’s what you want, to catch and then hold their attention. That’s the perfect way to use Facebook ads for ecommerce, if you ask us.

Of course, you would have to make sure that you create your video ads correctly. Using these types of ads will not automatically mean better ROI for you.

Your videos should be formatted correctly. They should showcase your products in action or show the best features. Also, this is our chance to be creative with how you come up with the video.

Tip #5: Offer a Discount

discount offer

This is actually a must-do step regardless of the type of platform you are using for your ads. But it is also extremely effective as one of the ways to use Facebook ads for ecommerce.  People love discounts and someone who is not actively looking for the product you are selling might end up purchasing it just because of a discount offer.

You can create advertisements that highlight the discount offer specifically. If you have a new product for example, you can create an introductory discount offer to your customers.

You just have to make sure that the discount that you are promising your customers will not be disadvantageous to your business in the long run. The last thing you want is to undermine your own business in exchange for some short term success.

By using the Offers feature on Facebook ads, you can minimize the gap which exists between the discount offer and the actual sale where you can lose customers. They don’t even have to leave Facebook in order to take advantage of your offer.

Once a customer clicks on the ad for the offer, they will get a code that they can use. Now, another advantage of this method is that you can show the number of people who have taken advantage of the offer.

This so-called social proof is a great way of convincing people that they should grab your offer. If others are enjoying the benefits of the offer, then why shouldn’t they? That’s the mindset that you would like potential customers to have.

Tip #6: Boost a Past Post

Boost Posts for eCommerce

It is understandable if you are hesitant when it comes to creating a new advertising campaign. There is just no way for you to be sure whether it’s going to be successful. While doing business involves taking risks, it can be scary. So if you want to be a little more wary or careful than usual, then no one is going to blame you.

That’s why it makes sense to just boost an existing post. Yes, even this can be a way to use Facebook ads for ecommerce successfully. You can use this feature in order to boost an advertisement that has already proven its effectiveness in the past and get it out there again. By doing so, you can minimize the risks that you are running.

Using this feature, you can choose to promote to those who have already liked your page or to a new audience. Both options have advantages and disadvantages.

The great thing about this ad feature is that you are almost guaranteed to get results through it. After all, the past post already has a track record of success.

Tip #7: Use Posts That Are Not About Selling

Your goal with your ecommerce business is to sell your products but not all your ads should be about selling. Does that sound like a contradiction? How can this be included in a list of using Facebook ads for ecommerce, then? There’s actually a good reason for it.

People tend to stay away from obvious advertisements because they get so much of it online. It can often be overwhelming. So, sometimes you may just have to post something creative and informational without trying to convince people about buying your product to make them aware about your brand.

If you’re not going to sell on your ads, then what can you promote there?

One thing that you can post about is an event related to your business, brand, or product. You can get creative about the nature of the event that you will be promoting.

Just make sure that the event has a real connection with the nature of your business.

If you’re selling clothes, then maybe you can host a fashion show. If you’re selling skateboarding accessories, then you could create a skateboarding competition. Creativity is the name of the game here and you should have fun figuring out the best way to sell without seeming to.

Tip #8: Improve Your Brand Identity

Incorporate your branding into your social content as much as possible to improve your brand identity.

But what exactly is brand identity and why is it so important?

It’s how your brand, business, and products will be known and perceived by customers. Once you have built, a solid identity for your brand, people will instantly recognize it.

You must be careful when considering what identity to create as it can backfire. If you do not have a graphic designer on staff, strongly consider hiring a graphic design agency.

Use posts to show the audience what your brand is all about. It helps if you have some sort of advocacy that you can identify with. That will make it easier for people to somehow have a connection with your brand without it seeming forced.

Not a Guarantee But a Big Boost

These are just eight tips that you can follow when using Facebook Ads for ecommerce and to help give your business a boost. Using these tips will improve your chances of getting more sales and improving your ROI. 

Just because an initial attempt is not successful, it does not mean that you should give up on Facebook as a platform for promoting your business. It might take several attempts to find the right formula. That’s why it’s important that you consider all of the tips and ideas that we listed here.

Remember, Facebook is the largest online platform in the world where you can connect with your market and audience. It is worth your time and money to invest in it.

The post 8 Secret Tips for Using Facebook Ads for Ecommerce appeared first on Digital Marketing Blog.

45 Facebook Post Ideas That Generate High Engagement

Running out of Facebook post ideas for your page?

Facebook post equals engagement.

Such a simple formula, and it has worked for countless businesses in the past. But is it still true today? Is it still that easy?

The truth is that it has become harder now than it has ever been to see organic engagement on Facebook posts. Fans aren’t as easy to engage.

Perhaps it’s because people are now more aware of how effective it has been, so there’s more competition. More companies are fighting for consumers’ attention.

Now you need to be extra creative with your posts to get your business noticed.

Posts that your fans will appreciate and, most of all, engage with are what you’re looking for!

Worry not because we’ve come up with the perfect solution for you.

Here are 45 Facebook post ideas that are sure to generate high engagement:

You can think of these Facebook post ideas as tips.

These tips for Facebook post ideas will prompt your Facebook fans to fall over each other to like, share, and comment on your posts.

45 Facebook Post Ideas That Generate High Engagement

facebook post ideas

1. Start with a Story

Telling a story is one of the best Facebook post ideas because it resonates with fans. They can relate to it, especially if they’ve gone through something similar.

 

You can start by creating videos that shows your brand mission. A short one-on-one interview with the CEO will be great especially if he can talk about why the brand’s mission is important to them. Doing so will allow you to establish an emotional connection with your audience.

You can tell stories not just about your business but about your life as well. People will first relate and then react, and that’s what you’re looking for.

2. Build Your Brand

Building your brand is your goal, so you might as well show what it is all about.

Do this by making sure that the brand’s logo and colors are prominent in your posts.

Your logo should be unique and should stand out from the rest. Then your color should be present and prominent in most, if not all, your posts.

3. Post What Is Trending

Posts about trending topics are actually rewarded by the news feed algorithm.

facebook post ideas

You can find topics that your fans are likely interested in or talk about.

By posting content around it, you have an opportunity to interact with your fans by asking questions, responding to comments, etc.

4. Time Your Posts

Timing is important. This is also true for your posts.

Most will tell you that the best times to post are 12 PM, 3 PM, and 7 PM.

These are generic times based on a collective average.

If you want to be accurate and find out when your specific fans are online, then you can use tools like Facebook Audience Insights, which tracks user interaction.

Facebook Audience Insights helps you decide on the best time of the day to post, the best day of the week for you to to post, and what kind of content is the most popular.

5. Choose Non-peak Hours

Peak hours are not exactly the best times to post.

With so many businesses competing for a spot on the Facebook news feed during peak hours, it can be hard to get engagement if you’re posting at the same time.

So here’s one of the easiest Facebook post ideas, post during non-peak hours.

Non-peak hours usually happen during the morning and offer a better alternative with less competition.

6. Change Profile & Cover Photos

Change your profile picture and cover photo on a regular basis. By doing this, you are able to keep your page, fans and followers up-to-date.

facebook post ideas

A couple of tips:

  • Profile pictures should always feature or at least incorporate your brand’s logo.
  • Cover photos give you more room to be creative.

7. Share What’s On Your Mind

Facebook is already saturated with so many “salesy” posts. Try sharing what’s on your mind for the day and see if your fans respond!

Take the opportunity as a small to mid-sized business to share the thoughts of the people behind the logo.

You’d be surprised at how interested people are to connect and engage with business owners and staff, not just your product or service!

8. Take a Selfie

facebook post ideas

In terms of popularity, selfies are right there at the top.

Be sure to make your selfie interesting and related to your business in some fashion.

This is a great way to connect your brand with your fans, while making your brand a little more personable.

Your fans will be sure to engage and react strongly to this type of post.

9. Repost Viral Photos

Posting viral photos from the internet is a great option if you run out of Facebook post ideas.

This type of content is easy enough to find. Here are a few examples of what you can look for:

  • Memes
  • Funny photos
  • Quotes

Find a viral photo that is relevant to your industry and repost it as one of the effective Facebook post ideas you can rely on for engagement.

10. Take Your Audience Behind the Scenes

facebook post ideas

BTS or behind-the-scene videos or photos will help humanize your brand. It is also another excellent way to connect with your fans or potential customers.

You can show your followers what it is like inside your office in a normal working day. This will make them feel like you’re giving them an “exclusive” sneak peek. This is a vital part of building your brand’s community.

By posting these photos, you can emphasize the uniqueness of your brand and how it stands apart from your competitors.

11. Ask Questions

You can ask your fans questions, giving them a direct call to action to engage with your content!

Include questions that are relevant to your target audience that you know they would want to answer in the comments on your post.

This is a surefire way to increase engagement in a flash!

12. Create Original Images

Posting original images helps to make your page unique and is a great addition to your Facebook post ideas.

You have a couple of options here. Either you do it yourself using various tools such as Canva, or you can hire a professional graphic designer to create images for you.

13. Get to Know Your Fans

facebook post ideas

This Facebook post idea is similar to #11. The difference here is the questions are not just limited to your brand or industry.

Post questions and fill-in-the-blanks and you are sure to draw reactions every time.

This is a popular type of post since people love to provide answers. 

Be prepared to handle the deluge of answers that are sure to come with this type of post!

14. Get Personal

Promoting your brand shouldn’t be everything. Adding a little personal touch will also be helpful.

Get personal by introducing your employees and everyone that makes the company possible to your audience.

Post photos of employees while at work and loving what they do, or post images of customers who love and enjoy your products or services.

15. Offer Promotions

Sometimes a good sale or promotion is just the incentive your audience needs to engage with your content!

You can also increase the amount of “shares” your post gets by encouraging users to share the sale or promo code with their friends!

Promotions can be a great way to advertise your product or service while still garnering good engagement.

16. Post With Purpose

A post with purpose can provide immense value to consumers and fans.

Examples of this type of post are

  • Tips
  • Tutorials
  • Industry-related news or content
  • Industry-related photos
  • Niche-related opinions

If your target audience finds value in your post, they are more likely to “like” it and share it with friends!

17. Be Creative With Your Post Descriptions

facebook post ideas

Avoid reusing redundant headlines from your blog, previous content etc.

Your posts will quickly go unnoticed if your audience is starting to read the same captions more than once.

To get creative with your post descriptions, you could try using a witty tone, or use a hook that leaves them wanting to read more on your blog etc.

Not a bad one to include in your bag of Facebook post ideas if you ask us.

18. Be You

Just be you! Most Facebook users are on the platform to interact with their family and friends, so act & post the way you would normally in real life!

This can allow your brand to sound more personable while still growing engagement.

Fans and consumers are likely to be more appreciative of posts with that tone of voice than if they feel like they’re interacting with robots.

19. Highlight Your Fans

Give the spotlight to your fans and customers by posting about them. This way, you are able to build two things that are crucial to your brand: trust & credibility.

Highlighting real customer posts using your product or service is a testimony in itself and should also attract potential customers to your brand.

Plus, most Facebook users love receiving a shoutout from a business!

Seeing your repost your customer’s posts will incentivize other members from your target audience to do the same, encouraging more engagement.

20. Post Frequently

facebook post ideas

How often should you be posting on Facebook to get more engagement? A lot!

You might have read that the right frequency for posting should be about once or twice a day. Ignore that piece of advice.

Some of the most successful pages on Facebook post more than a dozen times a day! So post a lot.
The more times you post, the more opportunity you have for increased engagement!

21. Post Product Photos

Trying to get more engagement on your product photos?

Choose photos of it in action or while it is being used!

This will show people how it’s used and that other people are using it, making them more likely to engage with the post and potentially buy!

22. Post Inspiring Quotes

People can’t get enough of inspiring quotes.

facebook post ideas

They seem to connect with such quotes. They are uplifted by them, and it would be great if they connect that positive feeling to your brand.

23. Post Videos

Posting videos is one of the best decisions you’ll make as far as Facebook post ideas are concerned. They are hot, they are trendy, and they have a proven track record.

With more than eight billion videos watched on Facebook on a daily basis, it’s hard to argue against its success.

Plus, videos perform better than static images 9 times out of 10 when it comes to engagement!

24. Boost Your Posts

The most reliable and fruitful of all of our Facebook post ideas is to boost your posts. 

Boosting your posts means putting advertising dollars behind your post to increase the reach and engagement! 

No matter what Facebook post ideas you have and use, boosting your posts will help you see more engagement on your posts. 

The reason is because boosting your posts extends the reach of people who actually see your post, and Facebook shows the post to people who are likely to engage based on their past engagement history!

Check out these results we saw for a client by boosting their post!

facebook post ideas

If you take anything away from these Facebook post ideas, this one is the most important!

25. Put Blog Snippets

If you have blog posts, then you can post snippets from them.

facebook post ideas

Blog posts are an excellent means of driving traffic to your website, but they also usually garner good engagement.

The nature of blog posts tend to be more educational, or in a “how-to” style, which is the type of post that usually gets good engagement on Facebook!

26. Share Quotes From Famous Businessmen

People are likely to listen to what famous businessmen say (especially if you’re targeting B2B).

In this case, you can post quotes from famous businessmen to get the attention of potential customers and increase your engagement!

The best ones to quote are those businessmen who are in your own industry so that it is relevant to your audience.

27. Post Expert Tips

facebook post ideas

Similar to the previous post idea is posting expert tips.

This time, you are the one sharing what you know about your product or industry.

Here you are able to show how you can be of help to your customers. On their part, they see that you are offering something of real value.

Posts that genuinely help your audience are likely to get real engagement from them liking and sharing it!

28. Post Fan Challenges

One way to drive engagement is to invite fans to take part in fan challenges.

This often involves having a call to action for your audience (asking them to like, comments etc.) in exchange for something you can give them.

The reward on your part can include a discount, a freebie, a repost onto your social media page etc.

This gives your audience an incentive to specifically engage with your posts!

29. Recreate Iconic Photos

facebook post ideas

Iconic photos almost always work in getting people’s attention. The same is true when they see them on Facebook’s news feed.

So, think of how people will react and engage when they see your own spin on an iconic photo that they can instantly recognize. Why not add this to your Facebook post ideas?

30. Throwback Thursday posts

Throwback Thursday posts (or TBTs) have been a fun trending type of posts for a few years now!

The idea is to post an old photo from the past using the hashtag #TBT or #ThrowBackThursday to show people something from the past.

People love to see history or how things have changed, so working a TBT into your content calendar can help you see some more post engagement!

31. Post a Poll

Create a poll and post it!

People love to be heard, and this is one of the best ways to get their attention and take part.

This type of post will also let you know what your fans and customers think about whatever topic your poll is about. You can then make decisions based on what you find out.

32. Share How You Started

Sharing how your business started can be of interest to people.

People love reading transformation stories of how your business came from where it started to where it is now.

With this type of post, your fans will feel more connected to you. Your post is likely to get plenty of shares and likes.

You may even get comments asking questions around your story!

33. Explore Seasonal Posts

Seasonal posts will allow you to take advantage of the different seasons and holidays of the year.

facebook post ideas

This is particularly true if you have products that are specifically designed or made for each season.

For example, if you sell sunblock or similar products, your posts should be frequent and strategic during the hotter, sunnier months!

34. Post Your Workspace

One of the more trendy Facebook post ideas that you can try is posting your workspace (especially if it’s very clean & aesthetically pleasing!).

facebook post ideas

By posting your workspace, you give people a glimpse of what you go through on a daily basis.

Put a few items that make your workspace unique, such as photos, notes, etc. for added engagement!

35. Talk About Your Charities and Causes

If you work with a charity or nonprofit, post about it!

Share how your business gives back to the community. Talk about why you care about the cause and what it means to you and your company!

These posts are usually well-received by Facebook users and therefore get good engagement.

36. Post Business Books

facebook post ideas

Well, you are not going to post entire books, but rather, a list of business books that you personally like and find influential.

Your audience will be impressed that you actually know what you’re talking about. Add a few excerpts from the books to add more value to the post.

You can also do this with other types of books so long as they are relevant to your industry and your audience!

37. Post Your Tagline

brand tagline

A catchy tagline goes a long way toward making your brand more distinct and promoting fan recall.

If you keep including your tagline in your posts, fans are sure to take notice. Before long, they will come to know your brand through it.

38. Post How-to Guides

Educational, how-to posts do super well on Facebook in terms of engagement.

People want to feel that they are learning something and not being sold to.

Therefore, a how-to guide is an excellent way to explain to your fans and audience just how your products and services work.

You can also share how-to’s on other subjects so long as they don’t compete with your product or service and still give value to your audience!

39. Target Your Audience

If you know who your target audience is, speak directly to them!

This means that you’re going to target specific segments of your fans and audience.

Tailor your Facebook post ideas to be posts your specific audience would want to see to get more engagement.

40. Use Hashtags In Your Posts

You can use hashtags in all of your Facebook post ideas to get more engagement!

hashtags

Hashtags are clickable, searchable words that people search around certain subjects and topics.

Using them in your post can help your post get a little extra reach, and therefore extra engagement!

41. Post Team Photos

Posting team photos is a fantastic way to showcase your personnel as well as the camaraderie between each one.

A team photo collage will serve to show the existing work culture and what your team does for fun. Fans will connect to that and engage with your post!

42. Post Awards or Nominations

Did your company receive an award? Congrats!

facebook post ideas

An award or even a nomination is a great way to boost your brand’s reputation. It emphasizes the fact that you are among the best in your field.

As for the fans, they will see that you really know what you are doing and that they can trust your brand.

This is definitely worth posting, and you’re likely to see some engagement from it!

43. Post Page Recommendations

Recommend pages or websites that your audience would like.

Doing this will show that you also care for them and want to direct them to pages that they might be interested in.

Be specific in recommending pages that do not compete with your company but are still relevant and of value to your target audience!

44. Post Product Previews

Build excitement for your products or services that are just about to hit the market

Share how your product or service is going to improve the lives of your audience and the positive impact it will have.

This will help build post engagement while generating a buzz about your business that could turn into sales!

45. Thank Fans for Comments

Thank your fans for making positive comments about your products or services.

This can be a nice post idea by itself. Through this, you can let them feel appreciated and heard.

Conclusion

So there you go… That’s quite a list!

Take note though that these 45 Facebook post ideas are not the only options you have to generate high engagement among fans, but they can get you started on your way to more likes, shares, comments, etc. Try them out now on your own page to see if they will work for you.

After all, the proof is in the liking, commenting, sharing, and so on!

The post 45 Facebook Post Ideas That Generate High Engagement appeared first on Digital Marketing Blog.

Something to Smile About: 10 Dental Marketing Strategies That Work

All businesses need clients in order to have something to smile about. And that’s why you need the best dental marketing strategies for yours.

One great thing that you have going for you is that there is always a need for dental services, regardless of location. The demand will always be there. Now the trick is in attracting potential patients and making sure they choose you over the competition.

A dental practice is usually considered successful if it is attracting as many as 50 patients per month. So if that’s your goal, how do you go about getting to that figure and perhaps even beyond that? Like we said above, you need a few sound dental marketing strategies, that’s what!

First, people need to know about your dental practice. If they are looking for solutions to their dental issues, then they need to know about YOU. Once potential customers learn that your practice exists, expect a boost in business. Then, they need to understand what makes you different and better than the competition. That’s where our dental marketing strategies come into play.

So let’s take a look at the following 10 dental marketing strategies that have been proven to work. Pick one or even several that you believe can help your own practice thrive and attract more clients than ever before.

10 Dental Marketing Strategies That Work to Attract New Patients

1. Who’s Your Audience?

You need to know your audience. This is the very first step in creating successful dental marketing strategies. You need to identify your audience in order to target them properly.

Are you aiming to be more of a family dentist that offers affordable products and services? Or do you want to be more of a high-end dentist that caters to a higher-paying clientele?

dental marketing strategies

You need to decide from the start so that you can plan your dental marketing strategies accordingly. While you can serve different types of clients in the long run, it is wise to hone in on a specific audience when you are initially building out your dental marketing strategies. A good example of learning your audience is keeping in mind that women actually make up more than 90% of every dental buying decision that’s made.

So if you’re targeting families, this information tells you to address your marketing efforts towards moms! That’s huge and shows just how much power a specific segment of your audience can have. But again, this is just one example of understanding your audience.

To really be accurate in identifying your specific audience, you need to do a bit of research and careful thinking. Identifying your target market is a crucial step in building your dental marketing strategies. It tells you who to target and guides your approach in how to market to them.

2. Know Your Competition

Just as important as knowing your audience is knowing your competition. Learning about your audience means knowing how to target them properly.

On the other hand, knowing your competition is about understanding which practices & what offers your audience is choosing between. If you know what other dental practices offer, then you can react accordingly by creating your own unique offers. One strategy is to improve on what they are already offering. Another is to introduce something that is entirely new to the market.

Either way, you will need to learn how to one-up the competition. You may have to beat them at their own game to do it. Consider using these strategies:

  • How do they advertise their services and products? If they’re offering discounts, then you can perhaps offer a better deal or a better value.
  • Do they accept walk-in patients or only by appointment? You can offer both plus weekend services by appointment.
  • Google is of course a great way to research on the competition. Use it to your advantage by looking at what they offer.

dental marketing strategies

  • You can also look at the reviews they receive to see what your shared target market does and does not like about their practice!
  • You can also hire a digital marketing company to complete a competitor analysis for you.

Your mindset should be that you have to learn all you can about your competitors in creating your dental marketing strategies.

3. You Can’t Beat a Strong Offer

Who can resist a strong offer? Not that many, if you do it correctly.

A strong offer will get your business noticed and help drive people to your practice. Whether you’re targeting a low, mid or high income audience, everyone budgets. Everyone loves to cut costs on necessities where they can without cutting quality. Show them that your practice can help them do that. You can tailor your offers to the audience niche based on the research you’ve already done in steps 1 and 2.

There are several ways to implement this. Look at the following offers as examples:

  • Discount package for families of four or more that book an appointment for cleaning or any type of service you might want to include.
  • Mover’s special offer that is sent to people and especially families that have just moved into the area.
  • Offer free cleaning to every medical dental service appointment made.

Be careful in choosing what kind of offer you are going to make. Offers are not effective if they are not appealing to the person you’re giving the offer to. For example, it doesn’t matter how many times you go back and cut prices on a family discount your practice is running if your target audience is mostly single men.

Make your offers smart and strategic to create effective dental marketing strategies.

4. Personalized Content

Let’s talk some dental industry numbers. Keep in mind, numbers don’t lie so you can base your dental marketing strategies off them.

Did you know that more than 50% of potential dental patients go online if they want to find a new dental care service provider? That’s a significant number! Another significance of that figure is that it proves that most people rely on the Internet for information and services.

Here is another one:

About 47 % of those same potential new patients would like to first read as many as 5 online reviews before they choose a dental care provider. Now this shows that people trust what other people who have gone through something similar have to say. This calls for more personalized content that targets those potential clients to move them through the sales funnel.

To use that content to build trust between your company + potential clients, you can:

  • Target names, emails, phone numbers that are found in your database.
  • The next step is to offer prospects access to exclusive or in-depth content to get more information.
  • Add value to the visitor’s experience by making sure that the problems or pain points of those potential clients are solved.

So content is king. Always keep in mind that it is one of the most powerful dental marketing strategies you can use.

5. Better Branding and Value

With all of the information from the research you’ve done in your hands, it’s time to build your brand. You need to build upon it to come up with better branding than what you started with.

Better branding means that your brand is capable of filling a need that no one else is capable of doing. This helps give you a bit of an edge, however slight, over your competitors. And it all leads to an overall better value as well.

Better branding also means people recognizing your logo & business and associating it with that value. The value proposition is pushed to a high level and that’s what you want to see. As an example, let’s say you’re offering affordable packages for families. The value proposition there is to include family discounts and more. Discounts and affordable prices are not the only things that qualify as value proposition though.

Top quality procedures that use the latest in dental technology can also be included. In the end, the improved brand and value is more than a welcome addition to your dental marketing strategies.

dental marketing strategies

6. Feature-Benefit Selling Works

Feature-benefit selling works hand in hand with your value proposition, especially when you’re creating content for it. This is a technique where the seller is going to tie every feature with a benefit that consumers believe is desirable.

A good example is that of a dental practice offering the latest dental implant procedures.  The value proposition there is the latest technology that few or no one else is offering at the moment. The benefit that people can take advantage of is the procedure giving them quality results at an affordable cost.

This is one of the dental marketing strategies that plays upon step 1 learning your audience. If you know what their goals and pain points are, you can build upon them to make your practice more valuable than your competitors.

7. Keywords Are Key

Choosing the right keywords matter, even for your dental marketing strategies.

What are keywords you ask?

Keywords are words that people search into Google, and your practice can either pay to rank for them (with PPC) or organically rank for them (with SEO).  When we say “rank” we mean show up in the top list of results when someone searches that keyword on Google. Remember when we said more than 50% of potential dental patients go online if they want to find a new dental care service provider?

This is where that becomes important again. You want to make sure your website is showing up as one of the top Google results when people search “family dentist near me” etc.

dental marketing strategies

If you’re paying to rank for keywords with PPC, you’ll want to make sure you’re spending your money wisely. You don’t want to rank for keywords that aren’t relevant. For instance, if you only service Atlanta, Georgia, make sure you’re not paying Google to show up when someone in Texas searches “dentist near me.”

An experienced digital marketing agency can also help you do keyword research and optimize your keywords regularly to make sure your practice is getting the most bang for your buck.

8. Social Media Marketing For Dentists

Social media has become such a powerful marketing tool for all industries these days, including for dentists! 

dental marketing strategies

Over 40% of people say they actually rely on the information they find on social media before making a decision regarding their dentist. The same goes for 22% of parents regarding finding a dentist for their child!

This tells us you definitely want to include social media in your dental marketing strategies. Some points to ponder for your social media marketing plan:

  • Patients expect consistent messaging and meaningful cooperation across all of your marketing platforms, including social media. 
  • The content on your social media needs to give value to the reader to keep them engaged and following you. 
  • Facebook continues on its run as the top social media network on the planet. It has more than 2 billion people using it every month, so you’ll want to make sure your practice has an established Facebook business page!

Social media should help depict your practice in a professional yet personable light that helps push potential customer into closed customers.

9. Build a Professional, Mobile Friendly Website

Did you know that there’s a 70% chance that your first interaction with a patient will be on your website? That’s how important a website is in this day and age. It’s like your gateway for revenue. And that’s exactly why you need to make sure you’ll have a great first impression.

And align with this, you shouldn’t also forget optimizing your website for mobile usage. All of the other dental marketing strategies and platforms that we’ve talked about so far have been great. But in the rush to prioritize them, one must not forget the importance of mobile marketing. 

dental marketing strategies

Again, it would be helpful to look at the facts. More than half of smartphone users browsed about healthcare-related topics on their phones. The potential for reaching more clients is certainly very great through mobile marketing! So your next move should be to make sure that your website is optimized for mobile, in order for mobile users to have a great experience.

A great user experience is what’s going to convince people to come back.

If your website looks outdated or isn’t compatible on their smartphones, you’re going to lose them to the competition. Here are important points to consider:

  • Google has a free online tool to help assess just how mobile-friendly your dental practice website is.
  • Ensure that your website is mobile-friendly in which both the content and markup is the same across mobile and desktop.

10. Videos Almost Always Outperform Static Images

Video is the future!

Video content marketing is probably one of the best ways available to connect with your potential customers. It has a wider reach than all of the other types of content. This year, 2019, it is expected that more than 80% of all of online traffic is going to be made up of video content. That number alone should be more than enough to convince you to add this to your list of dental marketing strategies.

So how do you take advantage of that?

  • Videos need to be kept in line with your brand’s voice and strategy.
  • Test and experiment with various subject matter and length of your videos.
  • Add video to your content and website offers to help boost SEO.
  • Try to make videos that are memorable. without losing sight of what your brand is all about.
  • Look at how much video content you use at present. If it seems lacking, then produce and upload more.

Conclusion

Looking at any of these dental marketing strategies shows that there are many tools you can utilize to be successful.

Use any or all of these dental marketing strategies properly and you’ll have just as much reason as your patients to flash those pearly whites more often!

The post Something to Smile About: 10 Dental Marketing Strategies That Work appeared first on Digital Marketing Blog.

Sell It! How to Promote a Product Using Digital Marketing Methods

You have a product and you know how awesome it is. But if you’re the only one who knows about it, then how are you going to sell it? How to promote a product when there are thousands of competitors out there?

Merely having a great product is not enough. People need to know about it. The only way people are going to know about it is if you market it to them.

So what’s the plan?

You need to find the best and most efficient platforms available on how to promote a productyour product.

And that’s where digital marketing comes in.

Digital marketing is any form of marketing that uses electronic devices or the Internet. It’s a proven method. Some might even say it’s a foolproof way to market one’s product.

Don’t believe us?

Here are the facts:

Research shows that constant Internet use among adults is still on the rise – about 5 percent in the last three years.  Increased online presence means increased online shopping and buying. Offline marketing is being left behind, way behind.

Your key to success is to choose the right digital marketing method on how to promote a product the right way. Below we’ve listed some of the top most effective ways you can choose from to learn how to promote a product.

7 Most Effective Ways on How to Promote a Product Online

#1 Facebook Ads

how to promote a product

Are you thinking about using Facebook ads? You should be!

Let’s look at the facts:

  • About 3 billion people all over the globe use social media, and half of them use Facebook.
  • Facebook has 2.23 billion monthly active users and 1.47 billion daily active users.
  • Around 79 percent of people online use Facebook.
  • Approximately 76 percent of Facebook users look for interesting content.
  • Around 74 percent of people use Facebook for professional reasons.

Whoa, those are staggering numbers.

Your target market is bound to be using Facebook is one form or another. So get your product in front of them with Facebook ads!

Now you can see why Facebook is a great place to sell almost any type of product as long as it’s legal and doesn’t go against Facebook’s advertising policies.

So take advantage of it! Join the bandwagon and use this effective method in learning how to promote a product. With so many users, you can be sure that their tastes and purchasing behaviors are just as varied. Some of the products that get the most number of clicks on Facebook are the following:

  • Tech
  • Apparel
  • Retail
  • Fitness
  • Health
  • Beauty

There are a couple of important things to keep in mind when setting up your Facebook ads campaign. One is to set clear goals for your campaign by thinking of the reasons why you’re running the ad in the first place. The other is to define what your objectives are.

A team of experienced digital marketers can also help with all of the strategic planning and logistics in setting up a Facebook ad campaign for you!

#2 Google Ads

how to promote a product

Google Ads (formerly Google AdWords) is another great method to use when learning how to promote a product.

After all, Google Ads has become Google’s main source of revenue. That’s certainly saying something about how effective it is. 

Google Ads is a type of pay-per-click (PPC) ad in which the advertiser pays the ad publisher each time a new lead clicks on the ad.

promote a product

What’s your incentive for using this particular digital marketing method?

Look at the facts:

  • Google Ads is going to help your business appear on the coveted first page of search engine results.
  • About 64.6% of people click on Google ads any time they’re looking to buy something online.
  • Paid clicks account for around 66% of buyer intent keywords.
  • Google Ads is picked by 4 out of 5 businesses that engage in PPC campaigns. This is directly tied to Google’s popularity.
  • Brand awareness can get a boost of up to 46% from PPC ad campaigns such as Google Ads.
  • Google Ads will double your investment if you choose to advertise on this platform.
  • Google Ads is measurable, with its various PPC metrics that will help you see what is working and what isn’t.
  • Google Ads is actually faster than SEO because you can start getting impressions and clicks right away.
  • Google Ads is also relatively easier than SEO. It is easier to learn and takes much less effort to maintain as well.
  • Google Ads complements the other marketing efforts that you have going. An example of this is remarketing, which targets those who have shown interest.

It is sure to help drive traffic to your site and help you when learning how to promote a product. Qualified leads are clicking your ads. You know they are qualified because they are searching the keywords or topics that are relevant to your product.

#3 Search Engine Optimization (SEO)

promote using seo

Search engine optimization (SEO) is truly vital in the process of how to promote a product.

Don’t agree? You might reconsider if you’re reminded that SEO is the process that makes web pages

  • easy to find,
  • easy to crawl, and
  • easy to categorize.

SEO is about helping potential customers find your business and ultimately, your product. If you do SEO right, then your website is likely to end up on the first search engine results page (SERP). Data shows that around 74% of consumers use search engines like Google to find out about local businesses. And given how consumers usually scan and review the first couple of pages, having your website at the top of the SERPS is ideal.

Now let’s talk about SEO and digital marketing and how to promote a product using those tools.

SEO has become quite important to a successful digital marketing campaign. This is all because of how SEO itself and its paradigm have evolved and shifted over the years.

Therefore, a sound SEO strategy is called for. Here are some of the points that you need to look into when setting up a solid SEO strategy:

  • Use Google Analytics to help identify your target market.
  • Consider more search engine options.
  • Be more mobile friendly.
  • Create top-quality content that is relevant and consistent.
  • Your website should be user-friendly and should have clear navigation.
  • Build quality and relevant links to get a high number of quality traffic.
  • Set up a social media platform that is both comprehensive and constantly updated.
  • Fix relevant keywords to help correspond with your ROI.

Always keep in mind that SEO is an ongoing process. You can never rest for too long even if you are currently successful. Everything is constantly changing and evolving, from the search engines to the customers and their behaviors as consumers.

But it’s ultimately about your target audience and making them aware of your product. If your SEO integrated digital marketing strategy can get them to take note of your product and more importantly, purchase it, then it’s all worth it.

#4 Email Marketing

how to promote a product

Email marketing is one of the most effective digital marketing methods, yet it’s also one of the simplest. As one of the methods that help you learn how to promote a product the right way, you can’t go wrong with it. Email marketing messages have resulted in 66% of consumers making a purchase.

No one can discount such a high figure!

It’s also a great way to consistently remain in front of your customer base. Here are a few tips for you if you want to utilize email marketing as part of your strategy:

  • Personalize the email by adding the name of the recipient.
  • Subject lines that are over 70 characters in length should be included.
  • Timing is everything. The best time to send your emails is on weekends or at night.
  • Make sure to do A/B testing so that customer engagement rates will increase.

In addition, below are some more email marketing topic suggestions that might interest you:

  • Request for customer reviews.
  • Call the attention of customers if they left any items in their online shopping cart.
  • Send important and relevant company updates.

When thinking of how to promote a product using email marketing, consider the use of newsletters. Sending a newsletter via email is a great way to reach out to both existing and potential customers. You get to send the latest information and development about your product. You can also share relevant news and even photos that might interest them.

And to stir up some excitement among your customers, you can also use email marketing to

  • send exclusive offers,
  • exclusive discounts, and
  • promotional deals.

An important fact to take note of is that email marketing is not used mainly for generating new leads. Its main use is for nurturing leads that have already displayed some interest. You can use it in your customer retention campaign as one of its main driving forces.

Lastly, email marketing is great not just on its own but also in partnership with other methods. Partner it with your content marketing or social media efforts to get the best results.

#5 Content Marketing

Content is king.

You hear that all the time. It’s a cliché, but it still holds true, and that’s what’s important.

how to promote a product

Content marketing is a major pillar of the methods used in learning how to promote a product. As much as 70% of consumers learn about products through the content medium.

When you consider that figure when compared to traditional advertising, then you need to take notice. Most people will only pay for something that they know about or understand.

So what do you do?

You will use content to educate and inform them about your product. And you have plenty of options too!

Below are some of the types of content that you can create and use to boost your digital marketing campaign:

  • Ad content
  • Blog posts
  • Case studies
  • E-books
  • Images
  • Infographics
  • Podcasts
  • Social media posts
  • Testimonials
  • Videos
  • Website Pages
  • White Papers

With all of these options, how can you go wrong? To make sure that you don’t, you need to choose the right topic.

It has to be a topic that appeals to most, if not all, of your customers. This demands that you have a good handle on who your audience or customers are. A bit of target audience research would do the trick for that. Or you can adopt buyer personas to help you in getting to know them better. Doing this will help you know what kind of content will be attractive and engaging to your customers.

One more tip: If you have a successful content marketing piece that you used in a particular digital marketing method or medium, don’t discard or forget about it. Simply re-purpose it by using it across all your other digital marketing campaigns. If you feel that you need to reformat it, then by all means do so.

#6 Social Media Posting

how to promote a product

Facebook obviously has its own place at the start of this section. It has to, given just how big and influential it is among the social media platforms.

But social media is so much more than just Facebook and you need to take advantage of that. Social media users are growing by the day and are already at 2.6 billion according to Statista. With that kind of number, it only makes sense to explore what else it has to offer.

The first thing that you can do on social media is simple enough. If you have a new product that you want people to know about, create a post about it. Talk about the features of your new product, how it can help people or make their lives better. In short, make them excited about it.

Another thing you can do is to create a great hashtag. What we mean by this is that your hashtag should be unique and stands out from the rest. People, or to be more exact, potential customers, will be able to find information that is related to your product using the hashtag. Fuel the excitement further by adding some behind the scenes content about your product. This can be photos, posts, or videos showing some interesting stuff that you did not initially show to the public.

Also, you can use social media contests, polls and giveaways to pump up the interaction between you and your followers. This is actually a fun and easy way to engage with the audience and eventually, gain more fans in the process. 

As a matter of fact, according to a survey, a simple Facebook contest can give you up to 34% new followers. That’s on an average per campaign.

Or if you’re a little more tech savvy, or if you have a social media marketing team on your side, you can use social media ads to your advantage as well. 

Social media ads are pushed by your advertising dollars so that thousands of more people see them than they would a regular, organic post. Different social media campaigns optimize for different purposes as well, so you can create campaigns focused specifically around website traffic and sales!

Whether you use social media organically or you use social media advertising, you can leverage both methods when learning how to promote a product.

#7 Website Design

Last but not the least on this list of how to promote a product is to make use of your website design.

how to promote a product

Here’s a revelation for you if you don’t already know it: your website is your best marketing tool.

There are really few better ways that you market your product to the public. There are so many ways to do this but let’s talk about the two most important ones.

First, engage people with your visuals. Use visual content, a lot of it. These can include infographics, photos, and again, videos.

Second, make sure your website visitors experience easy navigation. Your visitors came to your site to meet a specific need and they want it to be met right away.

If it takes them to long to do what they came for, then they’re likely to click away and exit your site. Worst case scenario is that they never come back to visit.

Conclusion

There are many methods that you can use when exploring how to promote a product.

Using digital marketing offers not one but several methods that can lead to what you want. And that is for people to be aware of your product and then purchase it.

Just remember that all these strategies and campaigns continue to evolve and change just as your audience evolves and changes.

Continue analyzing. Continue testing. Continue making things better.

In other words, just sell it!

The post Sell It! How to Promote a Product Using Digital Marketing Methods appeared first on Digital Marketing Blog.